Proposal to avoid managerial derailment and failure Southwest Airlines strict adherence to its mission to provide the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit is a key factor to the company’s success (About Southwest Airlines Co‚ 2013). The airlines ability to commit to employees to provide them with a stable work environment that ensures equal opportunity for learning and personal growth. Southwest prides itself on
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argue that Singapore will always be a nation in the making. Although Singapore’s nation building efforts have been successful‚ there is still a continual need for nation building efforts to persist as Singapore is a vulnerable migrant society‚ aptly illustrated as “an 80-storey building standing on marshy land” by Lee Kuan Yew. This reveals continual nation-building is critical for Singapore as it ensures her survival amidst vulnerabilities. What defines “a nation in the making”? Singapore will always
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Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline by its parent company-
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Developments in Singapore‚ 2011). Inflation leads to a rise in the general price level hence money loses its value (Haikal‚ 2005). Consumers cannot buy as much as they could previously‚ thus consumer spending will fall‚ and companies will lower production as demands for goods and services decrease. In addition‚ there is growing uncertainties in the global economy‚ which undesirably affects the GDP growth in Singapore. With a highly developed and successful free-market economy‚ Singapore depends heavily
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Wendy Galindo Southwest Airlines I. Introduction: Southwest airlines performance in recent years has been outstanding compared to the rest of the airline industry. The company has maintained a stable increase of income‚ having year over year profitability since 1973‚ despite the fact that industry where it competes is characterized by being vulnerable to the recent downward economics and an intense rivalry between competitors. Southwest is one of the US largest airline carriers in terms of domestic
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The company I chose to research is Southwest airlines. It has been one of the most successful airlines in the US‚ and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type‚ its famous Boing
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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sites of trade‚ steady workplaces‚ and overall international hubs. One must consider all aspects of a city’s well-being when deciding what type of urban area fits into this specific category. With a GDP of $2.8 billion and 100% urban development‚ Singapore is a city that is impossible to leave out on the list of what constitutes a metropolis.[i] The time they spent under British rule is what initially prompted the urbanization that led to the economic miracle we see today. They eventually became
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Eduard Romanenko‚ Li Guoxu‚ Denion Galimuna Country Profile: Singapore With the population of only 5.18 million people and the total area of 710 sq km (189th among other countries)‚ as of 2010 according to the World Bank database‚ Singapore is the 14th largest exporter and the 15th largest importer in the world. The total trade volume of the country in 2010 comprised USD 662‚ 658 bln contributing to trade to GDP ratio of 317.42%‚ the highest in the world. As Figure 1 demonstrates‚ since 1981 the
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7. Introduce the firm: a. who is the firm? Iberia Airlines i. whom does it serve? In 1944‚ the civil Aviation Conference was held in Chacigo‚ where fifty two states siged an International Convention that established the basic principles for the functioning of the air market: each country could negotiate bilateral agreements with other countries in order to regulate the market conditions that would govern air traffic. Before the 1980’s‚ the planning system used was basically “ point to point”
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