MPRA Munich Personal RePEc Archive E ective advertising and its in uence on consumer buying behavior Ghulam Shabbir Khan Niazi and Javaria Siddiqui and Burhan Ali Shah and Ahmed Imran Hunjra Quiad-e-Azam University Islamabad‚ Pakistan.‚ Federal Urdu University of Arts‚ Science‚ & Technology Islamabad‚ Pakistan‚ Iqra University Islamabad Campus‚ Pakistan 2011 Online at http://mpra.ub.uni-muenchen.de/40689/ MPRA Paper No. 40689‚ posted 16. August 2012 10:02 UTC 114 Information Management
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A STUDY OF IMPULSE BUYING WITH REFERENCE TO DEMEGRAPHIC CHARACTERISTICS OF PESHAWAR’S CONSUMERS Dr.Farzand Ali Jan[1] Muhammad Farooq Jan‚ Muhammad Faheem Jan[2] Seema Zubair[3] Abstract Impulse buying is a fun‚ puzzle and a research question in today’s marketing world. The same is under the study of psychologists‚ consumer behavior researchers‚ economist‚ fashion designers‚ outlet decorators and advertisers. Objective of the study was to identify the nature of convenience
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One of the alternatives is to use the electric motor instead of gasoline one. An electric car is a car that powered by an electric motor rather than a regular gasoline engine. There are several major differences between gasoline and electric cars. First of all‚ “the electric motor will replace the gasoline engine” (“How Electric”‚ 2004). Secondly‚ “the electric motor is powered by a controller” (“How Electric”‚ 2004). Thirdly‚ “the controller gets power from the rechargeable batteries” (“How
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Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on the buying patterns and thereby
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The process of discovery is a rigid and gruelling journey which leads an individual or groups to formulate new perspectives about self and the world disclosing new truths. In the reality documentary series “Go back where you came from” Ivan O’Mahoney selects 6 individual mindsets with diverse values and beliefs regarding illegal immigration for his reverse joinery experiment. The composer utilises a myriad of film and narrative techniques to convey how the provocative and transformative power of
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This paper will address what to consider when buying a new home and what affects like marginal benefit‚ marginal cost‚ strength of the economy‚ domestic economy‚ and international trade‚ can have on situations and the conditions when making a decision to purchase a home. The principles of economics can directly relate to the purchase of a house‚ because you must consider all the possible affects your decision might have and the principles do a great job at helping you be more analytical with your
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Why I think renting is the better option than buying a house. I. Introduction A. There are a lot of factors that go into buying a house which most people do not account for which could cause financial distress later on down the road. B. This is the reason why renting an apartment is better than buying a house. Even though buying a house gives you more freedom to do what you want without any restrictions‚ it costs less to rent an apartment as you do not have all the financial
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CONSUMER BUYING MOTIVES There are five major buying motives: physical‚ psychological‚rational‚ emotional‚ product‚ and patronage. Locate a magazinead that appeals to each of these different buying motives. Selecteach ad and fill out the table below. Put the Ads in order‚according to your chart and staple to this sheet. Buying motive PhysicalEmotionalRationalPatronagePsychological prescribing motives and specific prescribing motives for aparticular indication‚ or type of patient.When prescribing
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Planning a Party The process of planning a party takes a lot of time and focus to get every detail covered. First of all‚ you must decide where you will have the party‚ maybe a club house or your own home. When you have that decided then there are several other steps you must take in order for your party to be successful. You have decided on a location‚ and now it is time to make a list of the people who will be attending. Make a list of everyone you want to attend and do not forget their
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1. Why are cars a bad investment? - Cars are a bad investment because they eat up your money. You have to look at cost of ownership‚ because all cars depreciate in value very quickly. Insurance‚ maintaince‚ and financing are three major things. Because you’re younger‚ your insurance is higher‚ because the car is older the maintiance is higher‚ causing you to have to pay more money. 2. What are some of the ways that you can save money when buying a car? - Some of the ways that you
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