Procter & Gamble Strategic Plan TABLE OF CONTENTS Page Executive Summary 4 Introduction 5-7 History 5-6 Mission and Vision Statements 6-7 Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21 Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28 Strategy Selections
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Following this‚ it discusses the negative effects caused by corporate scandals with several real cases likeToyota‚ Bernard Madoff and Enron. Finally it discusses the benefits when business is ethically and socially responsible with the examples of Procter & Gamble and Li Ka-shing. Definitions of business ethics and Corporate Social Responsibility Ethics is the code of values and principles to govern people’s behaviours to verdict what is right or wrong. Business ethic is the application of personal
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Proctor & Gamble William Procter and James Gamble formed the company known as Procter & Gamble in 1837 (2005). The two men came from England and Ireland and decided to stay in Cincinnati and put their money
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company‚ Procter and Gamble. Since 2001‚ the product has been sold to over fourteen million consumers‚ worldwide. Crest sells these strips in more than six different types of models each with a specific purpose. The most basic Whitestrips are sold at around $25 USD‚ and are advertised to whiten teeth in two weeks. However‚ some of the other models claim to whiten teeth in as little as three days. Effects are supposed to last up to a year after using the application. "Procter and Gamble is an American
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COMPANY PROFILE Procter & Gamble Co. (P&G) is an American company based in Cincinnati‚ Ohio that manufactures a wide range of consumer goods. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited is one of India’s fastest growing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & Whisper. P&G
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Instruction: Answer all questions. Based on the case study on Procter l. & Gamble Company given: Evaluate and proposed Procter & Gamble Company vision statemen{.Based on mission statement components‚ evaluate and discuss Procter & Gamble Company mission statement.propose a new mission statement by integrating all the components. (10 marks) 2. Develop and discuss the Internal Factor Evaluation (IFE) Matrix for Procter & Oamble Company. (20 marks) 3. Develop and discuss
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close. Another reason they should pick Sprint‚ is that it is a fairly large corporation‚ which means that it’s somewhat stable and can benefit the couple in the long and short run. Second‚ I would recommend they invest in a more pricy stock‚ Procter and Gamble. Although it’s higher priced‚ around sixty dollars‚ this stock comes with dividends and is great no matter the state of the Stock Market. With brands like Bounty‚ Gain‚ Pampers‚ IAMS‚ and even Pringles‚ people are never going to stop buying
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Strategy and Management A Case Study on Unilever and Procter & Gamble Malou Goedman (xxxxxxx) BSc Economics and Business Economics Utrecht University Jet de Graeff (xxxxxxx) BSc Economics and Business Economics Utrecht University Willem-Jan Kemperink (xxxxxx) BSc Economics and Business Economics Utrecht University Jan Kreumer (4033833) BSc Economics and Business Economics Utrecht University Fabienne Ouwehand (xxxxxxx) BSc Economics and Business Economics Utrecht University Lars van der Ridder
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that whitening your smile can enhance your life. Proctor and Gamble did not have to build awareness of their product since it’s a generational improvement on the original Crest Whitestrips product. The cognitive actions were to make an awareness of the name change to Crest 3D White Whitestrips. Its advertisements do a great job of informing its target market of the name change. On the launch of this new product‚ Procter and Gamble gave away samples promotions at Wal-Mart online. Consumers
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development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 11 4.0 Conclusion 12 References: 13 1.0 Introduction The Procter & Gamble Company (P&G) boasts boatloads of brands. The world ’s top maker of household products courts market share and billion-dollar names. The company divided into three global units which are household care‚ beauty and grooming‚ and health and
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