OVERVIEW OF THE CASE Drpers Corporation is a producer and marketer of premium quality‚ valued-price disposable baby diapers and training pants sold under Drypers brand nama in the United States (U.S) and under other brand names internationally. The company also manufactures and sells lower=priced disposable diapers under other brand name such as Comfees in the U.S and internationally‚ as well. In addition to private-label diapers‚ training pants and premoistened baby wipes. In 1997‚ branded
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PROBLEM STATEMENT Procter & Gamble which launched its Always brand in Russian market in October 1995 achieved the market leadership in early 1998. In May 1998‚ P&G was considering 3 important issues. First of all‚ P&G needs to decide whether it should continue pricing Always at the same level as Western Europe or make it as a mid-priced brand . Second issue was the sustainability of the different marketing strategies in Russia. Finally Procter & Gamble has to decide whether to extend its portfolio
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explained through example. (Porter’s work is nothing short of excellent‚ but it is a heavy read.) Let’s briefly examine the household consumer-products industry by considering rival firms Clorox CLX‚ Kimberly-Clark KMB‚ ColgatePalmolive CL‚ and Procter & Gamble PG in terms of Porter’s five forces: Buyer Power. Consumer-products companies face weak buyer power because customers are fragmented and have little influence on price or product. But if we consider the buyers of consumer products to be retailers
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International HR Project: Procter & Gamble Co. Rachel Angelina Walker Morrisville State College BSAD 415 International Human Resource Management Dr. Linda F. Turner February 10‚ 2013 Organizational Background P&G is a global manufacturer and marketer of branded consumer products. The company markets its products in over 180 countries spanning Americas‚ Europe‚ EMEA and Asian region. In the company profile (The Proctor and Gamble Company)‚ P&G’s organizational
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Reading List You can also now get 20% off your next purchase* in the HBR Store. Simply enter your promotion code HBRORGREG2 when prompted during checkout. Achieving the Ideal Brand Portfolio http://hbr.org/product/achieving-the-ideal-brand-portfolio/an/SMR167-PDF-ENG Source: MIT Sloan Management Review 8 pages. Publication Date: 一月 01‚ 2005. Prod. #: SMR167-PDF-ENG To optimize a portfolio of brands‚ companies can use a step-by-step approach: decide on the brands to review; analyze each
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Pampers Swaddlers Marketing Plan: Pampers Swaddlers Mary Beth Leslie EKU University Marketing Plan for Pampers Swaddlers The #1 product in market share and sales in the United States in the diaper industry is Pampers‚ a product owned by Procter & Gamble (P&G). The introduction of disposable diapers may be one of the best examples of the impact on a market when there is dissatisfaction with the status quo. Pampers Diapers were born in 1956 when Vic Mills‚ a P&G researcher‚ disliked
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interests of all stakeholders including investors‚ customers‚ employees‚ the community and the environment are reflected in the company ’s policies and actions. A more common approach to CSR is corporate philanthropy which is being used by Nestle‚ Procter and Gamble‚ and STI Colleges. This includes monetary donations and aid given to local and non-local nonprofit organizations and communities‚ including donations in areas such as the arts‚ education‚ housing‚ health‚ social welfare‚ and the environment
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Which risk-free rate did you use? Why? e. Which capital-structure weights did you use? Why? 2. Judged against your WACC‚ how attractive is the Boeing 7E7 project? f. Under what circumstances is the project economically attractive? g. What does sensitivity analysis (your own and/or that shown in the case) reveal about the nature of Boeing’s gamble on the 7E7? 3. Should the board approve the 7E7? Management Summary The analysis identifies both risks and benefits associated
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CASE 41 Tambrands—Overcoming Cultural Resistance Tampax‚ Tambrands’s only product‚ is the best-selling tampon in the world‚ with 44 percent of the global market. North America and Europe account for 90 percent of those sales. Company earnings dropped 12 percent to $82.8 million on revenues of $662 million. Stakes are high for Tambrands because tampons are basically all it sells‚ and in the United States‚ which currently generates 45 percent of Tanbrands’s sales‚ the company is mired in competition
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time. 3. Quantitative Implications: An increase of 10 million dollars in their advertising budget will require Drypers to have an increase of sales of 17.7 %( Table 1). This seems like a tall order due to the fact that Kimberly-Clark and Procter and Gamble have a Television budget six times of what Drypers is proposing. B. Accepting the 10 million dollar advertising budget. 1. Advantages a. Should improve Drypers brand awareness. b. Will increase distribution coverage
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