REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible
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Model of Service Quality 2 2-2 Variations of the Gaps Model Five Service Quality Gaps Variations of the Gaps Model Six Service Quality Gaps Variations of the Gaps Model 13 Service Quality Gaps (Gaps Model gone wild) Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality The Customer Gap (Sometimes referred to as Gap 5) 2 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Service Design and
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Pepsi & Coke 08 Fall In May‚ 1886‚ Coca Cola was introduced by John Pemberton a pharmacist from Atlanta‚ Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern‚ North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16‚ 1903. These companies have brand identification and customer loyalties that have made them a historical landmark. Today Pepsi and Coke control around
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well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage‚ having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market‚ Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share‚ they have become more aggressive and adept than Coke in cornering the non-carbonated beverage market
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A. What is the practice or habit? The Set & Prop Designer should start to consider all aspects of a production that contributes to the overall effect. I said this because she was more concerned about her own set design and not taking into account other aspects such as whether the casts will be comfortable in that particular setting or whether it complements with the lighting effects. B. Does the Set & Prop Designer already have a similar practice or habit? I notice
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CeCe Miyagawa Professor Preston Cameron SBU200 Society and Business October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their
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Materials are the heart of the product and are usually the starting point of many of my designs. Some of my products are by-products of the creative exploration of a new material. Materials are the bread and butter of any designer and significantly influence the products style and ethos. Wool Felt and Felted Synthetic Materials Felt in its many forms can be your best solution for product design challenges. Wool felt is one of the world’s oldest man-made fabrics because it does not require weaving
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PRODUCT DEVELOPMENT Product development is define the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation‚ or formulation of an entirely new product that satisfies a newly defined customer want or market niche. (BusinessDictionery.com) Product Development System An effective product strategy links product decision with cash flow‚ market dynamics
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brands and increase sales. Moving your company forward is one thing‚ while holding back the competitors is quite another thing. By definition‚ “De-positioning is an attempt to change the identity of competitor’s brands and products‚ relative to the identity of your own product‚ in the collective minds of the target market”This means changing the customer’s reception about competitor’s brands in a less favorable manner. So‚ it’s about manipulating your competitors’ market image in a way‚ that your
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Assignment 1: Discuss the product decisions. Before discussing the product decisions‚ it is important to define a product and its classifications. Product A product can be defined as anything that can be offered to satisfy human needs. Further it can also be described as anything that is potentially vslued by a target market for the benefits or satisfaction it provides including objects‚ services‚ organizations‚ places‚ people and ideas.(woodruff 1996) A product is anything that can be
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