Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
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Extended Response – Consumer Law How effective are legal and non-legal measures in responding to credit and product certification issues? The law has endeavoured to reform‚ gradually improve and develop itself due to the rising number of contemporary issues concerning consumers which include credit and product certification. The law is effective in most of these areas‚ although there is often need for additional protective measures which are supported by legal and non-legal measures in order
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About Aqua Gold Credit Card When it comes to holding a credit card‚ it is natural for you to want the one that offers you the maximum benefit along with some features that make you the proud owner of that particular credit card. It is common among the people to want a higher credit limit on their cards. This particular aspect will help you in using the credit card during emergencies. Needless to say‚ with the Aqua Gold Credit Card from Kotak Mahindra Bank‚ you can enjoy the maximum benefits that
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Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
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Many college and university students use credit cards (Jones 9). “Credit cards are practical and useful and managing them is a fact of life” (Engen). Statistics from a recent study show that 76.8% of college student hold at least one credit card (qtd. in Jones 9). Of those students‚ 16% of students’ total debt is due to their credit card and 63% do not pay their balance in full each month (Jones 9-10). By debt I am referring solely to credit card debt; I am excluding student loans‚ auto loans‚ mortgage
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March 17‚ 2013 How Credit Cards Changed America The credit card was a changed that made Americans life’s easy and now hard. Now a days credit cards are use for every thing. Credit cards changed America in the best of ways and worst too. It changed America how we do thing‚ life style‚ and credit card debt. The credit card was invented by Frank X. McNamara February 8‚ 1950. It was not called a credit card in the begin it was a diners club. The man who made the credit card wanted a way for Americans
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CHAPTER-1 INTRODUCTION 1.1. Introduction In this chapter introduction of the CREDIT CARD SECURITY SYSTEM USING GSM are discussed. It gives overall view of the project design and the related literature and the environment to be considered. Chapter wise organization discuss the main processing done using LPC 2148 microcontroller and then what is the process that can be automated which is within the scope of the work. Then we discuss the implementation aspects. 1.2. Aim of the
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Between Credit Cards and Cash People may prefer to have cash in their pockets while others tend to put money in their bank accounts using credit cards. Paying cash is a direct way to purchase things between the costumer and the cashier. Credit card stores a big amount of money which makes things easier‚ for some people‚ than carrying a lot of cash. Even though both cash and credit cards have about the same role‚ there are notable differences and similarities. Credit cards provide
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On Reasons for Voluntary Attrition in Credit Cards at Citibank Pakistan for the period Jan. ’10 to Jun. ’10. Prepared for Mr. Sibghatullah Hussaini Submitted by Ahmed Hassan July 28‚ 2010 Sponsor’s Name/Client Professor Sibghatullah Hussaini‚ Faculty Member‚ IBA. Advanced and Applied Business Research‚ Summer 2010 Contact Person Same as above Background 1) Industry/Category In today’s competitive credit card market card cancellations or “voluntary attrition” is
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Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. exceed b. meet c. capture d. compete with e. comprehend Answer: b Page: 372 Level of difficulty: Easy 2. The customer will judge the offering by three basis elements: ________‚ services mix and quality‚ and price. a. performance b. salespeople
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