Southwest Airlines is a low cost/low fare Airline that has been the market share leader in domestic air travel. It is the most traveled airline in the United States and offers a variety of flights for its travelers. The most important trait this Airline has however is the fact that they are the only airline to show profit consistently in an industry that‚ which has been almost impossible to achieve. Southwest had the enviable distinction of being the only major U.S. carrier that was consistently
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Southwest Airlines Internal Analysis Introduction This internal business analysis is on Southwest Airlines‚ which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers‚ and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance‚ in the span of two years (2005-2007) five major airlines
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CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
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2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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MAINTAINING ADMINISTRATIVE SERVICES LEARNING OUTCOMES 1. Understand how to order products and services 2. Understand how to keep waste to a minimum in a business environment 3. Understand the purpose of delivering effective customer service 4. Know how to take minutes 5. Understand how to organise meetings 6. Understand how to organise events 7. Understand how to manage diary systems Questions Explain what procedures you use to order products and services for your organisation
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of New Products and Services It involve bringing two separate elements into accord: customer satisfaction and technical feasibility. R&D Objectives: 1. The definition of the target market 2. The product’s concept 3. The benefits the product will deliver 4. How the product will be positioned in the market 5. The product’s features‚ attributes‚ design specifications and requirements Product Strategy Quality Function Deployment (QFD) Alternative managerial technique for product development
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physical good and service good is intangibility of service good. Different from physical good‚ services are intangible activities which provide want‚ satisfaction and are not necessary related to the sale of a product or another service‚ and does not result in the ownership of anything. According to Berry and Parasuraman‚ a physical good is in essence an object while a service good is in essence a performance. Consumers cannot see‚ touch‚ weigh and test out a service good since service good cannot be
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Combating Products & Services Summary: This article revolves around the concept of hybrid solutions i.e.‚ combining products and services into innovative offerings to attract more customers and provide superior value to them. The article identifies two basic characteristics of any offering- complementarity (when used together) and independence (used separately) based on which four types of hybrid offerings emerge. These are as follows: i. Flexible Bundle: These bundles (of product and service) are
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SOUTHWEST AIRLINES Southwest Airlines is the nation ’s low fare‚ high customer satisfaction airline. Southwest was incorporated in Texas in 1967 and commenced Customer Service on June 18‚ 1971‚ with 3 Boeing 737 aircraft serving 3 Texas cities Dallas‚ Houston‚ and San Antonio. At year-end 2004‚ Southwest operated 417 Boeing 737 aircraft and provided service to 60 airports in 59 cities in 31 states throughout the United States. Southwest Airlines topped the monthly domestic passenger traffic
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Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
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