Dell Computer have recently announced changes to their business strategy and supporting supply chain. They will no longer focus on a made to order direct sales model for their personal computers. Nor will they continue to refine their renowned supply chain model that supported their sales model. Instead‚ they will be looking to produce personal computers with fixed configurations at lower prices. This essay looks at why Dell have changed their strategy‚ and then considers the customer value proposition
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I. INTRODUCTION 1. About the company Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the
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INTRODUCTION Dell Computers was started by Michael Dell in 1984. Dell’s primary differentiator was its business model. It sold primarily on the B2C market and custom built personal computers on demand. Therefore‚ it had very low inventory by comparison to its competitors. As a result of this‚ Dell was able to operate quite efficiently and profitably in its niche market. By the late 1980’s – early 1990’s‚ Dell noticed that its market share was only 1% of total and that industry amalgamations
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The Dell Promotion and Price Paper Michael Kunkel University Of Phoenix MKT 421 Robert Walker 01/09/06 The Dell Promotion and Price Paper Promotion is the most important component in the 4 P’s‚ so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today’s paper I am going to start off by discussing some
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CASE 1: HOW DELL IS MANAGING ITS SUPPLY CHAIN http://wps.prenhall.com/wps/media/objects/2519/2580469/images/Realworldcase1.html The Problem Michael Dell started his business as a student from his university dorm by using a mail-order approach to selling PCs. This changed the manner in which PCs were sold. The customer did not have to come to a store to buy a computer‚ and Dell was able to customize the computer to the specifications of the customer. The direct-mail approach enabled Dell to underprice
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Would you use this web page when writing a term paper about the history of computers? A Brief History of Computer Technology A complete history of computing would include a multitude of diverse devices such as the ancient Chinese abacus‚ the Jacquard loom (1805) and Charles Babbage’s ``analytical engine’’ (1834). It would also include discussion of mechanical‚ analog and digital computing architectures. As late as the 1960s‚ mechanical devices‚ such as the Marchant calculator‚ still found
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It can refer to all computer instructions in general or to any specific set of computer instructions. It is inclusive of both machine instructions and source code (more human-understandable instructions that must be rendered into machine code by compilers or interpreters before being executed). On most computer platforms‚ software can be grouped into a few broad categories: software is the basic software needed for a computer to operate. software refers to one or more computer programs and data
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Dell working capital case Dell’s build to order system created a very different balance sheet. We want to assess their competitive advantage in working capital at the time of the case‚ evaluate how they funded growth at the time (1996) and evaluate potential ways to fund projected sales growth of 50% in 1997 through use of internal funds. 1. Calculate their working capital advantage. To do this calculate days sales of inventory‚ payable days and receivables days to find their cash conversion
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Michael Dell Taking The Direct Approach October 9‚ 2008 2. URL: http://www.entrepreneur.com/article/197566 Michael Dell Founder of Dell Computer Corp. Founded: 1984 "You don’t have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream."-Michael Dell Michael Dell wasn’t the
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Dell CSR Company Profile Michiel van Dijk & Irene Schipper Amsterdam‚ May 2007 Dell – CSR Company Profile Colofon Dell CSR Company Profile By: Michiel van Dijk & Irene Schipper May 2007 Stichting Onderzoek Multinationale Ondernemingen (SOMO) Centre for Research on Multinational Corporations This document is licensed under the Creative Commons AttributionNonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2.5 SOMO‚ Amsterdam
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