Examination Paper: Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) MM.100 This section consists of Multiple choice questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country
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1. What is the role of a project manager? What are the suggested skills for the information technology project managers? How are the skills for IT/IS project manager different from those of other project managers? Answer – The role of the project manager is very important for the success of the project as he will be responsible for the start and end of the project. Project manager may have different job titles but it also depends on the organization and project. Project manager should be able to
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Project Management C11PA 3 hours Answer All of Section A and 2 Questions from Section B Section A – Answer all of this section Question 1 a) From the following logic table draw a fully analysed (AON) network diagram for the activities listed below and calculate the normal duration for this project and identify the critical path(s). (8 marks) Activity Dependence Normal Crash Normal Crash Duration Duration Cost £ Cost in days in days £ A 3 3 3000 3000 B A 7 3 3000 7000 C B
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analysis of three projects: Juniper‚ Palomino and Stargazer. The risk levels in Juniper‚ Palomino‚ and Stargazer are low‚ medium‚ and high respectively. It is in the best interest of Piper Industries Corporation to move forward with the Stargazer project. Stargazer is selected due to its feasibility and risk level. From market feasibility study‚ some strategic customers have already indicated interest in the product. Therefore‚ I would recommend that the board invest in the project‚ Stargazer;
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importance of Strategic Management in Jay Ambe retail store: 5 The catch of Strategic and Tactical marketing 6 Strategic marketing: 6 Tactical marketing: 6 Strategic Management Process 6 Organization structure of Jay Ambe retail store 9 Industry and market environment analysis 11 Porter’s five forces framework 13 Link between strategic positioning and marketing tactics 14 Relationship marketing 14 Segmenting and targeting the markets 15 Integrating the marketing mix 15 References
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SCHOOL OF COMMERCE COLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES MODULE ASSIGNMENT: MARKETING MANAGEMENT Student Name Piyumika Suwimali Ranatunga Student Registration No. 0094APAP0314 Module Lecturer Anand Waiser Module Tutor Ruwini Athukorala Date Submitted 16th May 2014 Total Word Count 5300 ACKNOWLEDGEMENT I wouldn’t have been able to arrive at the finishing line of this project without the help of many special people; I owe many thanks to them and offer my deepest
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Toyota Motors Marketing Plan for Hybrid Vehicles by geographic location (Europe) 1.0 Executive Summary The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years‚ Toyota has managed to remain the leader of this industry through its management structure‚ fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure
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Project Management Leadership is a very important trait and concept is a management‚ and plays a prime role for the managers in the organisation. The managers in each and every organisation are required to exercise this trait in their area of professional development‚ and they must display due professional care in display of leadership role. The managers are entrusted with a dual functionality of representing the staff members in front of management‚ and representing management in front of staff
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PART 1 Understanding Marketing Management Chapter 1 | Defining Marketing for the 21st Century Chapter 2 | Developing Marketing Strategies and Plans a Ch ter p 1 In This Chapter‚ We Will Address the Following Questions 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some core marketing concepts? 4. How has marketing management changed in recent years? 5. What are the tasks necessary for successful marketing management? One of the key factors in Barack
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it affects my project. My product only has 4 levels and as the levels get higher and the printers become more sophisticated the amount of time needed to complete the task increases and it affects the team morale and stresses the team members out if the target is not reasonable. However it does not affect our budget by a huge amount. The team size affects the project in a way that you need more than 1 person to succeed but if you have too many people say 10‚ it affects the project in a negative
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