"Project report on marketing mix in automotive industry" Essays and Research Papers

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    Analysis of Macro-Strategy Dynamics: Automotive Industry 1.1 1.2 Background and scope India is one of the largest markets and one of the fastest growing markets in the world for an automotive industry. By 2015 the annual vehicle sales are projected to increase by 4 million units per year. In the year 2010 India was crowned as the second fastest growing automobile market in the world after china‚ and is a home to 40 million cars in which 37 million are produced in the country. India

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    certain criteria’s‚ like pricing‚ build quality and functionality. There are a lot of vehicles that fall into this segment but after careful consideration‚ the author settled for a purchase of a new Toyota Camry. This analysis will discuss the marketing mix that created an impact from the author’s perspective. From the author’s dealings with Toyota‚ the company is predominantly production orientated. There is a big focus on manufacturing processes (collectively known as Toyota Production Systems)

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    Case Study on the Rise of the Indian Automobile Industry Anthony Bradley Brown Mid-Continent University MGT 6013; DL 4M Case Study on the Rise of the Indian Automobile Industry The purpose of this document is to assess the growth of the automobile industry in India‚ and to discuss some of the advantages and disadvantages of manufacturing automobiles on a large scale in this region. As the car manufacturing industry in this region grows‚ it is important to understand why companies would

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    project report

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    MINOR PROJECT REPORT ON ‘BRANDING AND PROMOTION’ SUBMITTED BY: ROLL NO: BBA (GENERAL) 3 SEMESTER SUBMITTED TO: SUMITA KUKREJA ASSISTANT PROFESSOR DEPARTMENT OF BUSINESS ADMINISTRATION

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    Project Report

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    ANNUAL REPORT okf"kZd izfrosnu 2009 - 2010 ‚p-bZ-lh- HEAVY ENGINEERING CORPORATION LTD. gsoh bathfu;fjax dkWjiksjs’ku fyfeVsM GLIMPSES OF SOME IMPORTANT EVENTS ‘vfoLej.kh; {k.k’ Dr. Anil Kakodkar‚ Chairman‚ ISRO presenting the "Indian Nuclear Society Industrial Excellence Award for the year 2009" to Shri G.K. Pillai‚ CMD‚ HEC Ltd. MkW vfuy dkdksndj] v/;{k bljks] ls o"kZ 2009 dk ^^bafM;u U;wfDy;j lkslkbVh baMLV•h;y ‚Dlsysal vokWMZ** izkIr djrs gw‚ Jh th-ds-fiYybZ] lh-‚e-Mh-]

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    Project Report

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    A PROJECT REPORT ON VOCATIONAL EDUCATION & TRAINING Submitted in the partial fulfilment for the award of the Certificate in NGO Management Under the Supervision of Rohit Deshmukh M.B.A Project Director‚ SANSKRITI SAMVARDHAN MANDAL‚ Sagroli‚ Dist. Nanded‚ M.S India – 431731 M +91 91589 87787 P +91 2465 227848 Submitted by ANILKUMAR MORA (0231239044) DEPARTMENT OF BUSINESS MANAGEMENT Dr. B.R. AMBEDKAR OPEN UNIVERSITY HYDERABAD November 2013 to December-2013 Sanskriti Samvardhan

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    project on marketing

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    into a promotional tie-up with Camlin Industries for children. With every bottle of Sil jam‚ the consumer will get a Camlin School Kit free. The kit will be available with each 500 g and 270 g jam bottles and 200 g tub. The kit comprises a Flora pencil‚ an eraser‚ sharpener‚ six-inch scale and labels as a result market share of Sil jams went up from 9.6%to 15.1%. • Interacted with targets in parenting &motherhood‚ women‚ men‚ bargain shopping and marketing &advertising communities through word of

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    Project Report

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    DILEEP A M MGT 0905259 Under the guidance of Faculty Guide Mrs. VEENA P K Faculty‚ IMK Alleppey Project Guide Mr. DIXEN ELIAS Zonal Sales Manager‚ Bharti Airtel Ltd‚ Trivandrum. INSTITUTE OF MANAGEMENT IN KERALA UNIVERSITY OF KERALA EXTENSION CENTRE‚ ALAPPUZHA‚2009-2011 1 A study on data sales of airtel in rural market at Bharti Airtel Ltd‚ TVM CERTIFICATE This is to certify that the report entitled “A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET at Bharati Airtel Ltd‚ Thrivandrum submitted

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    Marketing Mix 1. Price IKEA’s strategy is based on cost leadership. Across markets where it currently has a presence‚ products are sold at low prices. Prices are 30 to 50% lower than competing products. Price variations are only a result of fluctuations in exchange rates. This penetration pricing enables IKEA to gain significant market share. Low prices are a result of large-quantity purchasing‚ low-cost logistics‚ store location in suburban areas and a DIY approach to marketing. IKEA

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    Bajaj Project Report

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    A REPORT ON "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of

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