Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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Economic Factor Affecting Automobile Sector. 1. Excess Capacity. According to CSM Worldwide‚ an automotive research firm‚ in 2004 the estimated automotive industry global production capacity for light vehicles (about 74 million units) significantly exceeded global production of cars and trucks (about 60 million units). In North America and Europe‚ the two regions where the majority of revenue and profits are earned in the industry‚ excess capacity was an estimated 17% and 13%‚ respectively
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Introduction The automotive industry has been highly competitive all over the world. Automakers form their strategies based on the external factors in political‚ economic‚ social‚ technological‚ environmental‚ and legal change within their industry. Using PESTEL analysis will allow managers to watch how changes in each part affect their industry‚ forcing change in order to stay competitive. Performing this analysis periodically will help identify macro changes faster. Political Governments around
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EFFECTIVE UNIVERSITY-INDUSTRY PARTNERSHIPS The Experience of China‚ India‚ Japan‚ Philippines‚ the Republic of Korea‚ Singapore and Thailand WORLD INTELLECTUAL PROPERTY O R G A N I Z AT I O N THE PRESENT STUDY* IS BASED ON RESEARCH** CONDUCTED BY A GROUP OF EXPERTS UNDER THE COORDINATION OF: Mr. Risaburo Nezu‚ Senior Executive Fellow‚ Economic Research Center‚ Fujitsu Research Institute‚ Japan WITH THE PARTICIPATION OF: Chou Siaw Kiang‚ Vice-Dean‚ External and Industry Relations‚ Faculty of
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the American automobile in the early 1900’s. It did not take long for people to realize the driver of a high-speed metal projectile with inadequate equipment was not only a danger to himself‚ but to others as well. With the inadequacy of safety‚ the start of the American automobile evolution brought soaring rates of injuries and traffic deaths but today these statistics have changed dramatically. In 1908‚ Henry Ford presented the American public an inexpensive and efficient automobile called the
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Module Title: Science & Engineering Double Project Assessment Title: Secondary Research Project Assignment Title: Feasibility of Carbon Fibers to Replace Steel in Manufacturing Civilian vehicles Tutor Name: Bob Wallace‚ Ben Brown Student ID Number: 2014268 Date of Submission: Thursday 26th June 2012 Word count：7350 Abstract Carbon fiber composites have recently attracted much attention as lightweight materials in the automotive industry‚ particularly in civilian vehicles. An increasing
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Over the years automobiles have changed and impacted the US. “How can I show the history and mechanics of the US automobile to explain the growth and success of the US economy?” The first automobile companies in the US sparked the nation’s want for luxurious‚ fast‚ and reliable vehicles. In the early 1900’s Henry Ford begin the first to mass produce his vehicles. Which would later lead on to a multi billion dollar company. Henry Ford was the first to mass produce the gasoline automobile in the US
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Technology of USAA The United Services Automobile Association or USAA as it is better known as first entered the insurance industry in 1922. It started out with 25 Army officers who decided to insure each other’s vehicles and today has over five million members. Up until 1996‚ USAA was only offering services to officers serving in the United States military. Today‚ USAA serves officers‚ reservists‚ enlisted personnel‚ retirees‚ veterans‚ FBI agents‚ current and former dependents as well as employees
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REAL TIME VEHICLE LOCKING AND TRACKING SYSTEM USING GSM AND GPS TECHNOLOGY-AN ANTI-THEFT SYSTEM----- IEEE – 2011 ABSTRACT This project deals with the design & development of a theft control system for an automobile‚ which is being used to prevent/control the theft of a vehicle. The developed system makes use of an embedded system based on Global System for Mobile communication (GSM) technology. The designed & developed system is installed in the vehicle. An interfacing mobile is also connected
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