I. Overview Over forty years ago‚ Southwest Airlines began as a small airline determined to keep things simple. They strived to provide their customers with the lowest fares‚ get them to their destinations on time and‚ most importantly‚ make sure their employees and customers were happy throughout the whole process. These practices have been upheld over the years as the airline continues to grow and prosper. Southwest Airlines has maintained their small company roots and southern hospitality
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Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant
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Southwest has made an organization out of providing low-fare‚ short haul routes between city pairs. It has concentrated specifically on offering low-fares on all of its flights by maintaining its no frills attitude and high frequency of flights. This has afforded Southwest Airlines with the lowest cost structure in the industry. Southwest has created a niche for itself by flying a network of flights between smaller U.S. cities that average just one hour apart. This has differentiated them from
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Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2010 Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline Jason Tolkin Claremont McKenna College Recommended Citation Tolkin‚ Jason‚ "Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline" (2010). CMC Senior Theses. Paper 88. http://scholarship.claremont.edu/cmc_theses/88 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has
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SOUTHWEST’S STRUGGLE TO GANIN A MARKET FOOTHOLD In June 1971‚ Southwest initiated its first flights with a schedule that soon included 6 round-trips between Dallas and San Antonio and 12 round-trips between Houston and Dallas. The introductory 20 one way fares to fly the Golden Triangle‚ well below the 27 and 28 fares charged by rivals. attracted disappointingly small numbers of passengers- some days the total for all 18 flights would be less than 250 people. Money for parts and tools was so
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(DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers‚ cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting company down in Louisiana‚ merging with several airlines and rising through bankruptcy to become one of the strongest airlines in the business today.
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NTSB Investigating Southwest Airlines Flight 345 accident at LaGuardia Airport The National Transportation Safety Board is investigating the July 22‚ 2013 nose-down landing of a Southwest Airlines Boeing 737-700 at LaGuardia Airport in New York. The accident occurred at 5:45 p.m. after the twin-engine jet’s nose landing gear collapsed rearward and upward into the fuselage‚ damaging the electronics bay‚ which houses avionics and other equipment. The exterior of the airplane was also damaged from
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Importance to economy The revenue of international airlines industry has increased from 476 billion USD in 2009 to 567 billion USD in 2011‚ a 9.3% year-on-year increase. This industry employs 56.5 million workers and accounts for US $2.2 trillion of the global GDP. Indian Aviation industry contributes to 0.5% of the India’s GDP and generates 1.7 million jobs. Technological Trends Major cost items for airlines are fuel‚ labour and maintenance. Airlines are able to reduce the cost/increase profit by
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Southwest Airlines - Company Motivation Profile Sam George Daher‚ BUS 6351 Business and Society Professor Fernando Garza Wednesday‚ May 2nd‚ 2006 Abstract Southwest Airlines is one of the most desired employers. The company ’s unique corporate culture has been established since Southwest Airlines first started. In addition‚ Southwest Airline ’s mission statement‚ organizational structure‚ and decision-making strategies are also important to Southwest ’s culture. Southwest Airline uses many
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SOUTHWEST AIRLINES Southwest Airlines Co. is a major U.S. airline and the world’s largest low-cost carrier‚ headquartered in Dallas‚ Texas. It was established in 1967 that operates Southwest Airlines and AirTran Airways to fly among three major Texas cities – Dallas‚ Houston and San Antonio. It is the biggest operator of the Boeing 737 in the world. Flight distances ranged from 190 to 250 miles and flight time were about 45 minutes. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U
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