Preview

Sw Airlines

Powerful Essays
Open Document
Open Document
3417 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sw Airlines
Southwest Airlines - Company Motivation Profile
Sam George Daher,
BUS 6351 Business and Society
Professor Fernando Garza
Wednesday, May 2nd, 2006
Abstract
Southwest Airlines is one of the most desired employers. The company 's unique corporate culture has been established since Southwest Airlines first started. In addition, Southwest Airline 's mission statement, organizational structure, and decision-making strategies are also important to Southwest 's culture. Southwest Airline uses many motivational strategies to keep its employees motivated. From the benefits, free airfare, profit sharing, to the job design and leadership styles, Southwest is a company almost anyone would be willing to work for.
Southwest Airlines - Company Motivation Profile There are many successful, leading edge corporations in the world. Some of them are Federal Express, Microsoft, and the Disney Corporation; however, none of these corporations compare to Southwest Airlines. Southwest Airlines is one of the most desired employers. "In 2003 alone, Southwest received more than 202,000 resumes of which only 908 were selected for employment" (Ivie, n.d., para. 7). One of the reasons that Southwest Airlines attracts so many potential employees is because of the benefits it offers. The benefits are not just monetary in nature, some of the most attractive benefits stem from the way Southwest Airlines treats its employees. The history and background of Southwest Airlines helps explains how the corporate culture of the company came about. The corporate culture remains the way it was first established because of the type of motivational strategies that Southwest Airlines uses to keep its employees motivated.
Background
Southwest Airlines was started in 1967, but at that time, it was under the name Air Southwest. Rollin King and Herb Kelleher, co-founders of Southwest Airlines, decided to form the airline because they wanted to provide a low cost, no frills type of air travel service.



References: Barrett, C. (1988, January). The mission of southwest airlines. Retrieved on July 17, 2005, from Southwest Airlines web site: http://www.southwest.com/about_swa/ mission.html. Davidson, L. (1999, July). The power of personal recognition. Workforce 78(7), 44-47. Retrieved July 20, 2005, from ProQuest database. Freiberg, K. and Freiberg, J. (1997). Nuts! Southwest Airlines ' Crazy Recipe for Business and Personal Success. New York: Broadway Books. Heard and overheard from Southwest Airlines ' Leaders. Retrieved July 19, 2005, from Southwest Airlines web site: http://www.swamedia.com/swamedia/speeches/ 040921_overhead.html. Hill, C. and Jones, G. (2005). Just plane fun. Retrieved on July 17, 2005, from www. http://college.hmco.com. Ivie, J. (n.d.). Southwest Airlines – like no other. Retrieved June 24, 2005, from Grab Airline Tickets web site: http://www.grabairlinetickets.com/southwest-airlines.html. Leavenworth, S. (n.d.). Southwest Airlines Co. Retrieved July 18, 2005, from Institute for Virtual Enterprise Web site: http://www.ive.cuny.edu/downloads/ Southwest%20Airlines%20Co.pdf. Southwest Airlines (n.d.). The Handbook of Texas Online. Retrieved June 24, 2005, from TSHA Online web site: http://www.tsha.utexas.edu/handbook/online/ articles/SS/eps1.html. Southwest Airlines Co. 2004 annual report (2004). Retrieved from Southwest Airlines web site: http://www.southwest.com/investor_relations/swaar04.pdf Southwest Airlines fact sheet (n.d.) Southwest Airlines, simply good business (n.d). Retrieved July 18, 2005, from http://student.vwc.edu/~ldellis/Southwest%20Paper1.htm. Star of the month (n.d.). Retrieved June 23, 2005, from Southwest Airlines Web site: http://southwest.com/careers/stars/stars.html Suarez, R Tripp, T. (n.d.). Best practices case study: Best perks, southwest airlines. Retrieved June 27, 2005, from Vault web site: http://www.vault.com/nr/ newsmain.jsp?nr_page=3&ch_id=400&article_id=19258&cat_id=1261. Webb, R. L. (2003). Leadership trends. Retrieved on June 27, 2005, from Motivation Tools web site: http://www.motivation-tools.com/workplace/ leadership_trends.htm

You May Also Find These Documents Helpful

  • Better Essays

    Southwest Airlines will provide added services to its customers by providing more incentives to its customers besides free baggage. State of the art equipped aircraft to suit its traveler’s needs and other discounts geared towards making Southwest Airlines the number one choice for travelers in the future. Southwest will have a staff that will monitor their customer’s past/current experience with the airline by using a database design to track pertinent information about their frequent, and new traveler’s. Finally, Southwest Airlines will provide a 24-hour customer care center to assist those customers who may want information pertaining to Southwest and any other sponsorship promotions that Southwest may have available.…

    • 1353 Words
    • 6 Pages
    Better Essays
  • Better Essays

    On June 18, Southwest Airlines will be turning 40 years old. More than 38 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. They are committed to provide employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, employees are provided the same concern, respect, and caring attitude within the…

    • 1261 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Mkt 500 Assignment 1

    • 1860 Words
    • 8 Pages

    Southwest Airlines’ corporate culture differs significantly from the other airlines in many ways, as we shall see herein below. The unique difference between the corporate culture of Southwest Airlines and the other airlines is one of the major factors responsible for the prosperous survival of Southwest Airlines. There is a fierce competition in the airline industry. Perhaps because of this competition, companies that are established in…

    • 1860 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Tanner, J., & Raymond, M.A. (2010). Principles of Marketing. Irvington, NY: Flat World Knowledge, Inc.…

    • 1125 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Even with legal and financial problems in the beginning, “morale and enthusiasm remained high; company personnel displayed can-do attitudes and adeptness at getting by on whatever resources were available.”5 The key to success in the airline industry was not only low prices but market visibility. Southwest was willing to take risks to gain that visibility by employing gorgeous flight hostesses who wore colorful hot pants and knee-high boots which attracted customers, free alcohol to any ticketholder over 21 and their wildly popular “LUV” campaign. “Southwest reported its first-ever annual profit in 1973.”5…

    • 4181 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    Southwest Airlines

    • 474 Words
    • 2 Pages

    Southwest Airlines strict adherence to its mission to provide the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit is a key factor to the company’s success (About Southwest Airlines Co, 2013). The airlines ability to commit to employees to provide them with a stable work environment that ensures equal opportunity for learning and personal growth. Southwest prides itself on allowing all within the company to be creativity and innovative to help improve the effectiveness of Southwest Airlines. The most important benefit, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Southwest’s relentless commitment goes beyond the lip service most companies uphold. From line level to the C-suite, everyone works hard to ensure customers feel they are the center of attention. Flight crew routinely exceeds passengers’ expectations to the point it has become routine. Attendants feel encouraged to be creative. They feel their duties entail not just standard tasks, but going further to ensure customers are entertained or engaged in other ways that would ‘infect them’ with Southwest’s positive energy. Senior management does its part by, for example, doing everything to keep prices as low as possible low and using fees for special services only as a last resort.…

    • 1257 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Cited: Freiburg, K. &. (1996). Nuts! Southwest Airlines: Crazy Recipe for Business and Personal Success. Austin, Texas: Bard Press.…

    • 1429 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008, Southwest has continued to see strong revenue growth. Meanwhile, other companies were experiencing major losses and in some cases folding. Southwest Airlines has capitalized on the company’s strength of being the top low cost carrier by offering a simple and efficient business plan that prides itself on customer service. Other carriers are now starting to take note of Southwest’s success and emulate many of their practices in an attempt to grab a share of their customer base. To overcome this competition, Southwest must continue to be unique and innovative in their business plans.…

    • 2454 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Southwest Airlines

    • 6862 Words
    • 28 Pages

    Southwest exists and operates within the air travel industry in the United States; an industry which has traditionally been based on a point-to-point flight system. However, this industry has been redefined, evolving into a hub-and-spoke system which all airlines have adopted; all except…

    • 6862 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    In 1971 an airline company named Southwest Airlines was born. The company stated with very little money but had some fame. Some of the advancement that made Southwest Airlines popular is their lower fares, the frequency of flight availability and on time arrivals, and an outstanding safety record. Southwest was always thinking innovation some years back southwest was thinking of the future and ways to keep their airlines in the forefront in the airlines industry the airlines purchased jet fuel at a lower price for future use, this was smart innovative and creative thinking on their behalf. “Tickets less travel, use of the internet, booking & tracking trips through the website are the other innovative policies that ease the business operation of the company” (Brainmass, 2008 pg. 1).…

    • 285 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Southwest Airlines

    • 3048 Words
    • 13 Pages

    www.southwest com./about_swa/airborne.html www.southwest.com/about_swa/press/3q00earn.html# Statement of Income www.southwest.com/about_swa/press/3q00earn.html#Operating Statistics www.southwest.com/about_swa/press/3q00earn.html#Balance Sheet www.southwest.com/about swa/aboutswa.html www.southwest.com/about_swa/press/07 1300 new flights.html www.southwest.com/programs_services/factssheet html#Top Ten Airports www.southwest.com/programs_services/mission.html www.southwest.com/about_swa/press/3q00earn.html Strategic Management – David Fred – 7th edition – Brenty 's Hall Notes from the lectures during the semester about the schedule and the way the analysis of the case should be.…

    • 3048 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Gittell, Jody Hoffer, The Southwest Airlines Way, New York, N.Y.; McGraw-Hill, 2003, pp245-246 (Gittell, 2003, p.245-246).…

    • 867 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Southwest Airlines Company, an American low-cost airline is the third largest airline in the world as well as the U.S.A. by the number of passenger aircraft among all of the world 's commercial airlines (Arlene Fleming, About.com Guide; www.nationsonline.org), operating more than 540 Boeing 737 aircraft today between 67 cities in the U.S.A. (Southwest Airlines Fact Sheet of 2008). Today, Southwest operates approximately 3,300 flights daily and boasts of being the only major airline to post profits every year for the last thirty six years. It justifiably claims to be the United States’ most successful low-fare, high frequency, point-to-point carrier (www.southwest.com).…

    • 2731 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Southwest Airline case study

    • 2348 Words
    • 10 Pages

    For the purpose of this study we shall be taking southwest airline as a case study, Southwest Airline is a major U.S. airline that primarily provides short haul, high frequency, point- to point, low fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft…

    • 2348 Words
    • 10 Pages
    Powerful Essays