Summer Internship Programme (SIP) Section A: Course Structure Section B: Schedule Section C: Guidelines for Report Preparation Section A: Course Structure 1. At the end of the 3rd trimester‚ each student is required to undergo a summer training of six to eight weeks duration in the industry by undertaking a real life project. 2. Students will undertake SIP under the supervision of two mentors—Supervisor appointed by the company and the Faculty Supervisor assigned to every student by the
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Course Outline Business Communication I Course Instructor: Prof. Manujata Contact: Faculty Room : F 15 (Sutlej) Course Objectives: • Understand Self • To enable understanding of basics of communication • To impart knowledge about communication theory and develop skills in oral and non verbal communication; listening and interpersonal skills Pedagogical Methods: • Lectures • Case Discussions • Written Assignments • Classroom Activities
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it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research Section - B: Attempt all THREE questions. Each question carries 10 marks. [30 Marks] Q6. ITC food division launched
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CHAPTER 3 ACTIVITY COST BEHAVIOR LEARNING OBJECTIVES AFTER STUDYING THIS CHAPTER‚ YOU SHOULD BE ABLE TO: 1. Define and describe fixed‚ variable‚ and mixed costs. 2. Explain the use of the resources and activities and their relationship to cost behavior. 3. Separate mixed costs into their fixed and variable components using the high-low method‚ the scatterplot method‚ and the method of least squares. 4. Evaluate the reliability of the cost formula. 5. Explain how multiple regression
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CHAPTER 2 – MOTIVATION MOTIVATION 1. NEEDS- Why do consumers do what they need to do? 2. MOTIVATION- is the driving force within individuals that compels them to action. Motivation (in consumer behaviour)- what leads the consumer to search‚ but‚ consume and dispose of products. 3. GOALS- What do consumers want to achieve? i.e. desired ends 4. LAYERS OF REASONS: means-end-analysis NEEDS Need- any human requirement Type of Need Definition Example Application Innate aka biogenic
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MBA(EXECUTIVE) Ist Semester MANAGERIAL ECONOMICS Assignment-1 Q.1 Is managerial economics positive or normative? Analyse the relationship between managerial economics and decision making. Q.2 What are the various factors which may influence the demand for Intermediate goods‚ public goods‚ club goods and complimentary goods? Q.3 Why is demand analysis significant for management? Identify various concepts of demand relevant for various functional areas of management. Q
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1 CONSUMER BUYING BEHAVIOUR 3 1.1 Introduction 3 1.2 Types of Consumer Buying Behaviour 3 1.3 The Consumer Buying Decision Process 4 1.4 Personal factors influencing the buying decision process 5 1.5 Psychological factors influencing the buying decision process 6 1.6 Social factors influencing the buying decision process 7 1.7 Understanding consumer behaviour 8 2 ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 8 2.1 Introduction 8 2.2 Types of organisational markets 8 2.3 Dimensions of organisational
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Chapter 1 Read pages 4 – 6 and 22 for digital revolution Consumer behaviour is defined as the behaviour that consumers undertake in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Personal and organisational consumers (page 9) The personal consumer buys good and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend. In all these contexts‚ the
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Introduction Consumers should know their consuming behaviour before purchasing a product. The purpose of this portfolio is to review and evaluate my own consuming behaviour distributed over three categories. Firstly‚ I will review on my philosophical assumptions and to discuss about my beliefs on the importance of advertising and marketing. Secondly‚ I will identify a consumer behaviour that I have done recently and to analysis what type of decision maker I am. Finally‚ I will examine how do I express
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Siddhartha has had many teachers. Although many of these teachers did not teach him what he was looking for‚ they were still teachers by definition. Siddhartha’s main teachers were his father; the Brahmin‚ the Samanas; the wandering ascetics‚ Kamala; the lover‚ and Vasudeva; the ferryman. Each and every one of these teachers taught Siddhartha something that allowed him to continue on his path to enlightenment. Siddhartha’s father is Siddhartha’s first official teacher. He raises Siddhartha and
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