1) One of the most important steps in segmenting the market is determining the segmentation variables. These variables can be categorized in Demographic‚ Psychographic‚ and Behavioristic. In segmenting the market for New Beetle‚ the results of the Arnolds Communication research on the Beetle consumers can be helpful. This research reveals the fact that VW Beetle consumers are young‚ slightly affluent‚ more educated and having different lifestyles and they enjoy more active driving style. So in terms
Premium Marketing Volkswagen Lifestyle
Primary Target Audience We used both primary and secondary methods of research to determine the correct target market based on demographic‚ psychographic and behaviouristic qualities. We also used the VALS (values‚ attitudes and lifestyles) test to describe personality characteristics that relate to purchase behaviour of our prospective buyers. Demographic Ray Ban’s primary target is men and women between the age of 18 and 34‚ who have enough discretionary income to purchase Ray Ban products
Premium Target audience Target market Lifestyle
the success or failure of a company. Before discuss and explore the success and failure of Silverjet‚ we should know much more information about airline market segmentation. The typical segmentation bases that used by airlines is geographic and psychographic segmentation. And most major carriers flying domestic of international routes have three basic types of segment. They are economy‚ business and first class passengers. Each class has its price and quality of services in the order respectively:
Premium Greenhouse gas Air France British Airways
answer) Q.1 Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market. We know that there are four variables of marketing segmentation. They are – 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables. By using these full spectrum of segmentation variables‚ GM has segmented the automobile market That are described below- Demographic: Age—younger than the average GM buyer. Most typically college age on through
Premium Target market Social responsibility Target audience
types of segmentation which need to be identified (Alan & Tracy‚ 2002). These types include Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Inner city Outer suburbs Demographic Female 20-45 year old Student‚ office worker and housewives Middle class Average income Educated Urban‚ Brisbane Health conscious Gym Family Psychographic Social class (Middle class) Lifestyle (self-expression) Follow trends Behaviour Brand-loyalty Heavy volume
Premium Marketing Social class Middle class
may differ in their wants‚ income‚ psychographic‚ geographical‚ personality‚ demograhical and gender. *Geographic segmentation: it calls for dividing the market into different geographical units such sa nations‚ states‚ regions‚ counties or cities. The company can decide to operate in one or more geographic areas or operate in all but pay attention to local variations in geographic needs and preferwnces. * Psychographic segmentation: in psychographic segmentation‚ buyers are divided into
Premium Management Learning German language
Macro SWOT Analysis Strength * Solid design and innovation: HTC is one of the leading ODMs (Original Design Manufacturer) for many top-tier operator-branded devices. It owns and designs the in-house products that are branded by other operators. The solid background may step up the producing process. * R&D investment: HTC has spent 15%-20% of sales on R&D. It recently opened the new R&D offices in North Carolina and Taipei to extend products’ features and functions. This may
Premium Mobile phone Smartphone Windows Mobile
As a part of our course Principles of marketing (IB : ) we were given an assignment to analyze marketing strategy on a specific product or service to develop our theoretical and practical skills regarding marketing. Nescafé Company Review: Coffee has come up as a substitute of traditional drink tea. Coffee is a drink made from the roasted and grounded beanlike seeds of tropical shrub of the genus Coffea. It has gained popularity among people around the world as refreshing and invigorating drink
Premium Marketing Coffee
* Weight-loss drugs Market before Metabical * Prevailing Safety Concerns; limiting options for patients * No prescription-drug option for the overweight segment (BMI 25-30) * Many OTC drugs available for patients with BMI 30+ including FDA-approved ‘Alli’ but various negative side effects reported‚ e.g.‚ 30 liver damage cases in Alli & Xenical during ‘99-‘08 * Other solutions categorized as herbal or dietary supplements were not regulated by the FDA i.e.‚ safety not warranted
Premium Obesity Medicine Weight loss
Mark Elvin Chavez Prospecting Target Market I will search for the a variety of customers for our Pomegranate juice and the needs are different from segment to segment. Primary ADULTS: Between 25 to 50 years old age Professionals and parents o Becoming more concern about their heath o Preferred organic juices o Chosen rich nutrition than better taste o Concern about price and quality HEALTY CONSCIOUS: Between 18 to up year’s old age; Health professionals and people who are conscious
Premium Nutrition Juice Target market