UNTOUCHABILITY IN INDIA Untouchability is not unique to India; it was practised in parts of Europe until a few centuries ago‚ and Japan still has a large number of ’untouchables’‚ called the burakumin. But it is in the Indian sub-continent that this system survives‚ closely bound with culture‚ religion‚ history and contemporary politics. Today over 170 million men‚ women and children in the India are considered untouchable‚ and improvement in their lot has been slow despite legal safeguards and
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Promotion strategy Promotion is to attract customers to purchase‚ and it involves communicating information between distribution channels. Promotion Objectives There are three promotion objectives which are inform‚ persuade and remind (MKT303 Lecture notes‚ Sem.3‚ 2008‚ P.14-9). Since there are existing competitors to produce safety cars‚ Toyota should use persuade objective to show customer Prius is better than other brands cars. Factors that affecting Promotion Mix • Nature
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its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Cadbury’s business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor‚ Nestle India Limited‚ to get an understanding of where Cadbury stands. The report initially
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more dynamic and unpredictable. The changing business environment requires strategic thinking in companies to develop good corporate strategies. Only when developing effective strategies‚ corporate can remain the competitive position. By creating strategy‚ organization can remain the competitive advantage which other companies are unable to implement. Corporate strategy is not only for large firms but also for small business. However‚ there is a quotation suggests that “Strategic management is nothing
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Sales Management: - Tupperware in India-Direct Marketing/online marketing "India is one of the largest markets for the Tupperware products with a growth rate fluctuating between 50 to 60 per cent per annum." - Christian Skroder‚ Senior Vice-President‚ Tupperware. Tupperware is the name of a home products line that includes preparation‚ storage‚ containment‚ and serving products for the kitchen and home‚ which were first introduced to the public in 1948. In the year 1938 Earl S. Tupper founded
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B19 – IT Strategy Syllabus Start January 31‚ 2013 Ends April 25‚ 2013 Day and Time: Thursday 12-14 & 14-16 Instructors: Stefan Henningsson (sh.itm@cbs.dk) Jonas Hedman (jh.itm@cbs.dk) + guests Course Description This course uses the IVK Case Series to examine important issues in IT management through the eyes of Jim Barton‚ a talented business (i.e.‚ non-technical) manager who is thrust into the Chief Information Officer (CIO) role at a troubled
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Five Force model Analysis for Pharmaceutical Industry …………...........6-7 3. Customer Evolution of Pharmacy Companies over time……………..................8-10 4. Success factor and the Impact on the desire Industry …………………………..11 5. Growth helping strategy for the Industry ……………….....................................12-15 6. Future prospects of the Pharmaceutical Industry ……………………………….16-17 7. Conclusion……………………………………………………………………….18 8. References…….………………………………………………………………….19
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Project Report On Impact of Recession in India INDEX Introduction to recession Definition of recession Attributes of recession Causes & Effects of recession Stock Market & Recession Recession & Politics History of Recession Current crisis in the US Impact of recession in India Consequences of US Recession Conclusion Bibliography Acknowledgement If words are considered to be sign of gratitude then let these words convey the very same. *I am highly
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Refferred Research Journal‚ August 2012‚ ISSN 0975-3486‚ RNI-RAJBAL 2009/30097:VoL III*ISSUE-35 Research Paper-English ’India Re-located’ in Arvind Adiga’s The White Tiger * Prakash Bhadury August‚ 2012 * 232‚ Panchwati Enclave‚ Meerut. A B S T R A C T The White Tiger (2008) explores the protagonist Munna’s journey between an ’India of Light’ and an ’India of Darkness’ while the country is rising as a modern global economy. Narrated through epistolary form‚ Munna highlights the "Great
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Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car market. The company had established presence in India through separate distribution channels for each of its brands. In its initial years‚ Volkswagen Group India primarily used
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