Gillette is a brand of men’s safety razors and personal grooming products based in Boston‚ Massachusetts. Although primarily known for their facial razors‚ its owner Proctor & Gamble have expanded the Gillette brand by building something more than a precise blade; a complete regimen of male care products. Today‚ the company produces top of the line razors‚ backed by their “Gillette Science”‚ along with body washes‚ antiperspirants‚ creams‚ foams‚ and everything else related to men’s skin. Their
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is responsible for the positive outcome. Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Specific problem to be investigated • • • • Study the marketing strategy of Micromax Mobiles over the last two years. Comparative analysis with other players like Nokia‚ Samsung‚ lava‚ Maxx etc. Studying the brand image amongst consumers. Studying its transition from rural to urban India. Objectives of the study To Study the marketing strategy of Micromax mobiles. A new cell
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Market and Industry Analysis Figure 1 - Market/Industry Cement Dispatches In 2008-09 a total of 30.78 million ton material was attained and sent forward‚ generating an increase of 2.12% as compared to last year (Bestway Annual Report‚ 2008-09). Dispatches made locally contracted by 14% to a level of 19 million ton (as per DGKC Annual Report‚ 2008-09)‚ owing to inconvenient economic‚ political‚ law and order atmosphere reigning in the country (Bestway Annual Report‚ 2008-09). High cost of contracting
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INTRODUCTION TO First car imported‚ assembled and sold in 1983. Cheapest car in the market. Huge gap between demand and supply. Waiting list often took upto 3 years to clear. Targeted urban areas‚ “Consumers who desire for a car”. Based on SS80‚ Suzuki fronte. Expectations from people matched product promise. Increase in production and sale. Increase in profits. Objective to gain market shares. No threat of competitors. Sale Unit sold 1996 1989 1987 1983 0 Unit sold
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Assignment 1 Unicord PLC: The Bumble Bee Decision Case Analysis Executive summary A Thai based company established in 1978‚ Unicord’s main business involved the processing and canning of fresh tuna which were marketed worldwide. The global tuna industry consisted of tuna fishing as well as canning. Worldwide‚ the United States was the largest importer of canned tuna. In order to break into the US market and avoid costly tariffs Unicord acquired US based tuna company Bumble Bee for an
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MARKET ANALYSIS Customer behavior/ flow of customers In the heart of Cabanatuan City‚ there lies a fast food restaurant that truly serves amazing and mouth-watering dishes‚ located at the NE Pacific mall Greenwich Pizzas is just one of the top ranking fast foods not only among the province of Nueva Ecija but also to the whole country. It is not surprising how successful this food corporation is because as we observed how they care for their customers‚ we noticed that Greenwich do exert efforts
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Introduction....................................................................................................... 4 III.Profile of KFC...................................................................................................4 IV.Industry Analysis...............................................................................................4 V.Marketing Strategies of Pakistan and the Philippines……………………….4 VI.Comparison between Pakistan and the Philippines .............................
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Introduction Manac plc‚ is a big company which produces and sells a range of standard electrical goods. It is a multinational company whose production and sales take place across a number of countries. Current the company is using the standard costing and absorption costing as part of its approach to strategic management accounting. But now it is worried about that the company is not meeting its budgeted target profits. The reason for the lower than expected profits may be very complex and the
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PIMCO analysis of bond markets This analysis gives investors thorough information about bond markets and provides an overview risks faced by bondholders. Purchasing a bond means you are lending money to a government‚ whereby the issuer provides a bond in which promises to a specified interest rate during the bond’s life. The capital value will be repaid at the time of investment when a bond reaches maturity. Therefore‚ it is suitable for those investors who seek a predictable income with
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Nasrin 59 Kader Islam 61 Mohima Mehjabin 63 Nafisa Tasnim Khan 78 Wahidul Islam 89 Table of content Executive Summary. Current Market Situation. Threats and opportunities. Objectives and issues. Marketing Strategy. Action Programs. Budget and controls. Environmental issues. Executive Summery on AIRYWOODS AIRYWOODS is a tol which is
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