Airywoods: Market Analysis
An assignment on marketing of a new product development
Course: Principles of marketing (IB-205)
Dept. of International Business
University of Dhaka
Supervised by
Mansura akter, lecturer
Dept. of International business Prepared by
Group name: Innovative Entrepreneurs Members Name Name ID
Abdulla Al Mamun 03
Monir Hosen 16
Monisha Chakraborty 20
Fahima Tarrannum 35
Nayna Nasrin 59
Kader Islam 61
Mohima Mehjabin 63
Nafisa Tasnim Khan 78
Wahidul Islam 89
Table of content
Executive Summary.
Current Market Situation.
Threats and opportunities.
Objectives and issues.
Marketing Strategy.
Action Programs.
Budget and controls.
Environmental issues.
Executive Summery on AIRYWOODS
AIRYWOODS is a tol which is completely made from old, unused wood and bottle. After using bottle for quite sometimes it becomes unworthy to use. So people throw out the old bottle to buy a new one. But what they don’t realize is how harmful this plastic material can be for our environment. To remove this problem and also to make brand new merchandise we are going to produce tol from this unused bottle.
Next comes the huge issue of environment safety. There are many products in the market which are very useful but there deathly for our environment. But this tol is completely made from recycling old and unused bottle. So it does no harm to our environment. In fact it works to protect the environment.
The third issue is price. People want to use which is light and easily transferable. As airy
Course: Principles of marketing (IB-205)
Dept. of International Business
University of Dhaka
Supervised by
Mansura akter, lecturer
Dept. of International business Prepared by
Group name: Innovative Entrepreneurs Members Name Name ID
Abdulla Al Mamun 03
Monir Hosen 16
Monisha Chakraborty 20
Fahima Tarrannum 35
Nayna Nasrin 59
Kader Islam 61
Mohima Mehjabin 63
Nafisa Tasnim Khan 78
Wahidul Islam 89
Table of content
Executive Summary.
Current Market Situation.
Threats and opportunities.
Objectives and issues.
Marketing Strategy.
Action Programs.
Budget and controls.
Environmental issues.
Executive Summery on AIRYWOODS
AIRYWOODS is a tol which is completely made from old, unused wood and bottle. After using bottle for quite sometimes it becomes unworthy to use. So people throw out the old bottle to buy a new one. But what they don’t realize is how harmful this plastic material can be for our environment. To remove this problem and also to make brand new merchandise we are going to produce tol from this unused bottle.
Next comes the huge issue of environment safety. There are many products in the market which are very useful but there deathly for our environment. But this tol is completely made from recycling old and unused bottle. So it does no harm to our environment. In fact it works to protect the environment.
The third issue is price. People want to use which is light and easily transferable. As airy