QUESTIONNAIRE Department of Business Management‚ School of Business‚ College of Business Studies‚ Covenant University‚ Canaan land‚ Ota‚ Ogun State. Dear Sir/Ma‚ The researcher is conducting a research on “Corporate Social Responsibility and Firm’s Financial Performance: The Moderating Effect of Perceived Organizational Culture‚ “A Study of United Bank of Africa” With the intention of knowing the impact of corporate social responsibility and the financial performance of a firm and its effect
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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1 CONSUMER BUYING BEHAVIOUR 3 1.1 Introduction 3 1.2 Types of Consumer Buying Behaviour 3 1.3 The Consumer Buying Decision Process 4 1.4 Personal factors influencing the buying decision process 5 1.5 Psychological factors influencing the buying decision process 6 1.6 Social factors influencing the buying decision process 7 1.7 Understanding consumer behaviour 8 2 ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 8 2.1 Introduction 8 2.2 Types of organisational markets 8 2.3 Dimensions of organisational
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II. Table of Contents Table of contents ……………………………………………………………………………….p.2 List of tables …………………………………………………………………………………….p.3 List of graphs …………………………………………………………………………………...p.4 List of appendices ………………………………………………………………………………p.5 Executive summary a. Major findings ………………………………………………………………………………..p.6 b. Conclusions…………………………………………………………………………………...p.6 c. Recommendations…………………………………………………………………………….p.6 Problem definition a. Background to the problem………………………………………………………………...…p
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month 4. Have you tried eating oatmeal cookies? a. Yes b. No 5. Which of these brands of oatmeal cookies are you familiar with? a. Quaker b. Murray c. Keebler d. Other _____________________ 6. What do you prefer in buying oatmeal cookies? a. taste b. Packaging c. price d. Other _____________________ 7. Rank the following 1-3 according to what you prefer in buying oatmeal cookies from 1 being the most preferred and 3 being the least preferred.
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valid inferences from using various statistical methods. The statisticians design the experiments‚ trials and analyze the data and interpret the facts. Statistical design and technique helps to describe the involvement of complex phenomena and behavior of agricultural growth. The impact of associated factor can be analyzed with the help of simple statistical design‚ sampling techniques with inferential statistics. The techniques of drawing valid interpretation depend on how the data has been
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Q2-Evaluate Vegemite’s brand image based on the social media research undertaken by Talbot and his team .In light of these historic factors‚ Why did Talbot want to revitalize the brand? Answer-Part 1 The brand image is the brand’s total personality impression in the consumer’s mind (real and imaginary qualities and shortcomings). It is developed through advertising campaigns over time with a consistent theme. Talbot and his team conducted social media research and there objective was to:
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decrease -0.9% and Napkins followed by -0.8%. The most obviously drop appeared in Facial napkins which is -3.7%. As a main part of household paper products‚ table napkins are consist of follow brands: Vanity Fair‚ Bounty‚ Mardi Gras‚ Kleenex‚ Dixie‚ Marcal‚ Chinet‚ Scott and some other Private labels. Even though the main trend of table napkins’ saling declined last year‚ but‚ we can also see Bounty‚ Kleenex‚ Chinet and Jullee napkins’ dollar sales increased. Part D Because of the aggressive
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a person who minds their manners knows how to act in every circumstance he tends to feel comfortable in unfamiliar surroundings. Nowhere are manners more important that at the table. Table manners prevent diners from being sloppy‚ offensive and boorish. They help to communicate respect to hosts and guests alike. Table manners are not hard and fast rules‚ rather they are helpful guidelines in our social relationships. Manners are something used every day to make a good impression on others and
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APPENDIX II RESEARCH QUESTIONNAIRE The questionnaire is for the purpose of collecting information on factors affecting international sourcing in the aviation industry. Please tick in the boxes and space provided. SECTION A: GENERAL INFORMATION 1. Gender Male Female 2. Age optional (please tick your age group) 18-27 27-37 37-47 47-57 57and above 3. Marital status Single Married Divorced 4. Department Top management Middle management Support staff 5. Years served at Bluebird
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