Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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Alternative solutions: 1. Coca Cola can start using healthy sweeteners like Stevia‚ Agava juice or honey. There is a growing trend of getting closer to nature all around the world. This is in accordance with lifestyle strategy: “Cola is good for you and makes you feel better”. This would make people realize that company cares about their health and way of living. Advantages: * trend of healthy living * lower price sensitivity of the market for healthy or bio food * relatively
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Initial Situation / context Coca-Cola is one of the most well known brands around the world. One of the main reasons behind this is because of the brilliant marketing that the company does around the world. Coca-cola is an extremely successful company that has 500 different brands being sold in 206 countries around the world‚ making it a successful 67 billion dollar global business. Coca-cola does not only have a domestic marketing strategy‚ but also has a highly successful global marketing strategy
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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Case study of There’s a Syringe in My Pepsi Can! Background Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28‚ 1898 by pharmacist Caleb Bradham. This paper is a case study of a hoax perpetrated on PepsiCo on June 9‚ 1993. It all began when an 82-year-old man‚ Earl (Tex) Triplett and his wife Mary Triplett said that they had found a syringe similar to that used by diabetics in a can of Diet Pepsi. The can was turned over to their lawyer‚ which could
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Mechanical Engineering and an MBA degree from the best business school in Pakistan‚ LUMS. One of the best decisions of my professional life has been to hire Ahmed Salman Tariq at Coca-Cola Pakistan. When I took over the role of Head of Trade Marketing at Coca-Cola in 2014‚ I realized that in order to benchmark Coca-Cola with other established companies of Pakistan‚ I needed to bring in vibrant professionals who would have exceptional business knowledge and a fresh perspective of the industry. I remember
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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What is PepsiCo’s corporate strategy? Power of one which attempted to achieve synergistic benefits of a combined Pepsi-Cola and Frito Lay - this called for placing the two products side-by-side on shelves in the markets. Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments—PepsiCo Beverages North America‚ Frito Lay North America‚ PepsiCo International‚ and Quaker Foods North America. Strategy is key to product innovation‚ close relationships
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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