Hair dye (Godrej) shows an old man dying his hair to look young‚ Joint relief sprays and balms( Relispray)‚ Pharma companies show medicines that will help old people with their problems‚ etc. Elders tend not to be seen in the workplace or out with large groups of people but are seen at home thinking about the immediate future and their financial needs. Often‚ such portrayals may generate a sense of uneasiness‚ as viewers compare themselves to the older adults in the ad. They tend to ask themselves
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action the action plan on page 10 3. XM case Case Discussion Question 1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for a customer. How would your answer change if the lifetime was longer or shorter? 4. What aspect needs to be considered in allowing
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Objectives 1. Define radio in the field of communication in the digital age (convergence‚ niching‚ synergy) 2. Enumerate the aural platforms (terrestrial radio‚ online radio‚ CD’s‚ mobile phone‚ podcasting‚ etc.) 3. Describe the characteristics of radio and related media (portable‚ intimate‚ etc.). 4. Compare radio and related media with other forms of media (consumption and production). PART 1: THE RADIO Basically‚ a radio is an electronic technology that enables communication between
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Healthy eating and daily exercise habits are hard to maintain as we juggle work‚ and our daily family activities. For those that lead a busy life‚ there are other options available to research and choose from that may fit into your busy schedule. Not only will you feel better inside‚ and out but your peers will notice a difference in attitude‚ in you‚ as well. Remember to be healthy and happy inside and out. The first step in conducting your research would be to go to the internet then google weight
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essential part of our daily routine and communication with them is of an equal value‚ however involves a different approach. There are many important factors to be taken into consideration when communicating with children; firstly‚ it should always be age appropriate‚ taking into account the language we chose and the level of the class. Secondly‚ what are we trying to achieve from our lesson‚ and finally‚ how do we respond to the children trying to communicate to us. These factors or techniques should
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in the advertising media is more a social‚ cultural and economic problem than purely a physical one. The subjection of woman to indecent representation is a global one.” http://www.gather.com/viewArticle .action?articleId=281474976719311 Women in ads represent what the society holds as an ideal image of her. The depiction of women in the advertisement signifies the greater patriarchal power and dominant male discourse which is vividly present in the society. The women are almost the puppet of the
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of radio has been gradual over the decades . Radio developed out of pre-existing technologies that is ;telephone and telegraph .It was believed to have originated in 1873 when James Clerk Maxwell wrote his electromagnetic theory which predicted the existence of radio waves; Maxwell’s theory which stated that an electromagnetic signal could be sent through space without using wires .Heinrich Hertz after many experiments generated the radio energy
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Part 1: Consumer Behavior and Message/Creative Technique The advertisement I chose to discuss is for Skechers Shape-ups. I found this ad in the consumer-based magazine‚ Cosmopolitan. Segmenting‚ Targeting‚ Positioning Cosmopolitan’s target audience as a means to satisfy their desires to learn about sex‚ fashion‚ and beauty while continuing to subliminally reinforce the contrasting notion that women are flawed individuals and must change themselves to be more readily accepted by men and the rest
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SECTOR FOCUS: RESURGING FM RADIO • Phase-II of FM Radio: 338 frequencies for radio stations 91 cities were on block • The government awards 280 licenses for a total sum of $205 million • Sun‚ Adlabs‚ HT Music‚ ENIL emerge as the leaders with nationwide footprint • Government introduces new revenue-sharing model Radio‚ once perceived as a dying medium‚ got a new life with the emergence of FM Radio. The public broadcaster All India Radio took the lead in introducing FM radio stations in February 1995
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Role of Community Radio What is Community Radio? The expression Community Radio has been defined in different ways. It has been called a local radio‚ people’s radio‚ democratic radio‚ and so on. Community radio is a form of local radio which defines itself as an autonomous entity – and relies on the community for its survival without any commercial aims or objects. Community radio is confined to a small geographical area. It depends on low power transmission covering not more
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