"Range planning for fashion buying" Essays and Research Papers

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    The Fashion Channel

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    The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast

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    fashion introduction

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    INTRODUCTION Do you ever think Fashion is one of the most important thing in this world? Let me discuss it to you‚ here are the 5 most things that I think you should know about fashion :What makes you happy? Every time you contemplate a purchase‚ just ask the same question‚ “Do you feel good in that‚ does it make you happy?” If the answer is no‚ even if the price is right or if the outfit was featured in a fashion magazine‚ you will push it to the back of your closet and won’t wear it. What looks

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    Fashion In The 1990s

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    1990s Fashion In the 1990s there was a lot of things going on with fashion and with social issues. There was riots in LA. A lot of things happened in the 90s good and bad. The fashion was tremendously taking over a bunch of the world but it mostly impacted teens. Criminals got caught in the 90s and it was a very good 10 years. 1960s Political Historical and Social Events In the 1990s a lot of things were going on during that time period. There were social issues as well a political issues

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    Fashion in the 1920s

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    Fashion in the 1920’s Elias Casas Perez Period 3 The 1920’s is when fashion entered the modern era. Women decided to abandon the restricting and plain clothing that they wore and started to wear exoctic clothing and makeup. Men also abandoned the normal attire and began to wear athletic loose clothing. Coco Chanel was one of the most influential women of the 1920’s‚ she was one of the first women to wear trousers‚ cut her hair‚ and reject the corset. Coco Chanel did much to further the emancipation

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    Fashion In The 1930s

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    Fashion in the 1930s was iconic. We look back at this era and we can admire the delicacy of this generation. It’s beautiful. The 1930s was a tough time in America whereas the Great Depression‚ a long and severe recession in an economy or market‚ was a major impact on daily living. Even though this major obstacle was there in full force‚ the trends that this era took on were the beginning of something new. This fashion outlook included men and women both of the higher and lower classes. The 1930s

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    complex buying behaviour

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    Assessment Task 2 – Short essay Customers usually engaged in complex buying behaviour when a big amount of money is involved in the purchase‚ and when they assumed there are important differences between various brands (Kotler‚ Burton‚ Deans‚ Brown & Armstrong 2013). This essay will indicate a complex buying behaviour I have recently involved‚ describe and analyse the buyer decision process‚ which includes the internal and external influences that impacted on my purchase in five main areas‚ problem

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    Fashion Channel

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    Q1) How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence‚ I would differentiate between the women viewers based on age‚ spending capacity‚ fashion nerdiness‚ etc. These will become subsets of the superset “women viewers”. Once‚ I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the

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    Reasons for not Buying a Car As we all know‚ with the improvement of living standard‚ more and more people could afford to buy a car. But only a small number of them choose to do so. Why? First‚ not buying a car will help us save much money. In China‚ when people talking about buying cars‚ they always say that it’s easier to buy a car than than to maintain one. In other words‚ if we had got a car‚ we would have had to take more things into consideration such as the petrol‚ the requirement

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    STRUCTURE OF THE BUYING CENTER Assistant Sitar Corina Pop Sitar Ph.D. candidate Anne-Marie Hordău‚ North University of Baia Mare‚ Victoriei Nr. 76‚ Tel: 0262-276059‚ e-mail: sitarcorina@yahoo.com; annemariehordau@yahoo.com Abstract: Although the buying center concept has made an important contribution to the study of organizational buying behavior‚ comprehensive research of the buying center structure has been limited. This paper extends the understanding of the structure of the buying center by showing

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    History of Fashion

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    OVERVIEW The Ancient Middle East: 3500-600 B.C. Mens: Aprons worn as a separate item that cover the gential area and are worn over a skirt or some other garment‚ or over a loincloth and under a skirt. As being made of one or more pieces of cloth attached to a belt‚ sash‚ or band that fastens around the waist. 1470 – 11th century B.C. Womens: Tunic is any of several types of garment for the body‚ usually simple in style‚ reaching from the shoulders to a length somewhere between the

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