WEEK 1 DISCUSSION STRUCTURAL FORCES EFFECTS on COLA DRINKS INDUSTRY SUPPLY CHAIN by GIDAGA ALFRED HOOO31960 ABSTRACT Carbonated soft drinks branded under Coca Cola and Pepsi Cola remain major household names in the soft drinks industry. Spanning operation from the original Franchise agreement of 1899 to-date‚ is an indication of managerial ingenuity of strategy design‚ implementation and control. Profitability and sustainability as a key issue in business operations necessitates these
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Coca Cola ANALYSIS for NYSE : KO APRIL 25‚ 2013 COCA-COLA $ 39.10 Trefis Estimate $ 42.35 Market Price $177.1 B MKT CAP $188.4 B MKT CAP Coca-Cola’s International Revenue per Case 4 Coca-Cola’s International CSD Market Share 5 Coca-Cola’s US Revenue per Case 6 Coca-Cola’s US CSD Market Share 8 Coca-Cola Gross Profit Margin 9 POWERADE & OTHER BRANDS See the Full Analysis for Coca Cola on Trefis — CORPORATE SNAPSHOT — The Coca-Cola Company is the world’s largest manufacturer
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in PEPSI COLA Background of the study Carbonated soft drink Pepsi was first fabricated in 1890 by Caleb Davis Bradham in US. Since then there had been a huge adjustment that has been accumulated out the feature keeping in mind the end goal to adapt up to the altering outer situation. In 1898 it was named as Brad’s Drink‚ which was altered to Pepsi-Cola in 1903 and at last to Pepsi in 1961. It has an imperative item line that incorporates Dr Pepper‚ 7 Up‚ Irn Bru‚ Cola Turka‚ Big Cola‚ and so forth
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Pemberton’s bookkeeper‚ Frank Robinson‚ named the mixture Coca-Cola®‚ and wrote it out in his distinct script. To this day‚ Coca-Cola is written the same way (Company‚ 2006-2011). Moving forward to 2000- now‚ "In 1886‚ Coca-Cola® brought refreshment to patrons of a small Atlanta pharmacy. Now well into its second century‚ the Company’s goal is to provide magic every time someone drinks one of its more than 500 brands. Coca-Cola has fans from Boston to Budapest to Bahrain‚ drinking brands such
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Coca cola 1. Market Size & Market Share The Coca-Cola Company focuses on manufacture‚ distribution and marketing of soft drink beverage. Coca-Cola is number one in top 100 global brands‚ it is the world’s most valuable brand by $77‚839 millions (Interbrand‚ 2013). Coca-Cola has gone from strength to strength and in the last decade has almost doubled its market share in the soft drink beverages market. According to Marketline (2013) and IBIS World (2013)‚ the table below shows the comparison
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INTRODUCTION: In this report I will be conducting relevant research on The Coca Cola Company and subsequently compile a detailed and analytical account on the organisation in relation to the key areas as follows: * Organisational Type / structure * Financial information * Marketing Management * Quality * Supply Chain In addition to the above I will explain the nature and forms of The Coca Cola Organisation as well as identify the contribution of functional areas to the operation
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2009). If the above has been researched and evaluated carefully‚ you can then position your product well with the other 3’P’s: Place‚ Promotion and Price. Yet‚ Kellogg’s with their over-confidence just gambled on the economics and here too they failed miserably. While considering economics in 1994‚ they considered the overall population. Mr. Bhagirat B. Merchant‚ at that time director of the Bombay Stock Exchange‚ agreed on this when he stated‚ “Even if Kellogg’s has only a two percent market
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professionals make a final analysis of the success of their campaign or communication. A century of PR I chose to examine the relations The Coca-Cola Company maintains with its public. Who has not heard of this world wide mogul? Practically everyone‚ from the royal British family to a child somewhere in Africa has at least once tasted Coke. The name Coca-Cola comes up every few seconds on
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doubt that the most spirited and intense competition in the beverage world is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester. In a simplified sense you
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The Coca-Cola Company From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search The Coca Cola Company | | Type | Public | Traded as | NYSE: KO Dow Jones Component S&P 500 Component | Industry | Beverage | Founded | 1892 (1892) | Founder(s) | Asa Candler | Headquarters | Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. | Area served | Worldwide | Key people | Muhtar Kent (Chairman & CEO) | Products | List of The Coca Cola Company products | Revenue | US$
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