Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Re-Civilize Yourself Businesses often seek to present a certain “brand” or “look‚” and may hire only people who fit in. Some businesses can also impose grooming requirements that restrict self-expression and can sometimes hold men and women to different standards. Some people may think that most of Nivea’s skin care products are for women‚ but they actually do have a line for men. Most of their advertising usually targets females‚ but in August 2011‚ they put out an offensive ad aimed at African
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IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
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of a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs‚ firms generally undertake research aimed at finding out about their customer’s requirements. A well planned marketing campaign involves a range of methods including; market positioning‚ Market planning‚ identification of target markets and
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cause of infection. So is cross contamination from uncooked poultry or red meat in the kitchen. Contamination can also come from animal products or infected people involved in food preparation. Children can also get sick from drinking raw milk (unpasteurized milk) or from eating unwashed fruits or vegetables. Poultry‚ livestock‚ amphibians‚ and reptiles can carry Salmonella. Children can get sick from playing with or handling these animals if the bacteria get in the children’s mouths. Drinking contaminated
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CASSAVA CAKE INGREDIENTS * 2 pounds Cassava root‚ grated * 1 can Coconut Cream * 1 can Coconut Milk * 3 Eggs‚ beaten * 1 cup Whole Milk * 1 stick or 1 cup Butter‚ melted * 2 cups Sugar * 1/2 teaspoon Salt * 1 teaspoon Vanilla Extract * 1/2 cup grated Cheese (optional) Topping: * 1 can Condensed Milk * 1/3 cup Coconut Cream * 3 Egg yolks * 1/2 cup grated Cheese PREPARATION TIME : 15 minutes COOKING TIME : 60 minutes Pre-heat oven at 400
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In 2008‚ a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies. Metabical has many levels of decision-makers – both internal and external. CSP’s senior director of marketing‚ Barbara Printup likely reports to the company’s board of directors for her ultimate authority. Printup
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The New Beetle Q1. What positioning alternatives were available to Liz Vanzura and her team? What were the advantages and disadvantages of each? Arnold group’s research reveals that the target market for the new Beetle encompassed both Baby Boomers and the younger 18 to 34 year olds (Gen X’ers). This includes a very diverse group of people‚ but their research also showed that potential drivers shared some common characteristics like confidence‚ individualism and a desire to be the center
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Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS 3.3. COMPETITORS 3.4. COLLABORATORS 3. SEGMENTATION‚ TARGETING‚ POSITIONING 4. MARKETING MIX 5. ANALYSIS REPORT 6. REFERENCES INTRODUCTION Brief Analysis of Industry Sport is an integral part of modern contemporary society. Sport has always been associated with discipline‚ dedication and perfection and hence
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Black Current‚ Bear Berry‚ Lemon Grass etc. and scientific beads that make the skin beautiful and soft. Evaluation of the Brand Personality of FIAMA DI WIILS Brand Image: It’s a product of ITC Insertion of top glamour actress as The Brand Amabassador First soap to compete LUX of HUL Brand Identity: Product of ITC Endorsed by the Deepika Padukone Different strategy of launching Fiama Di Wills STP Segment: Middle Class men and
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