Brand Comparison
VS
A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS
Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA |
Submitted by-
Ankita Singh (26)
Savita Gupta(23)
Vishwajeet bharti(25)
Santosh kr.chauhan()
Shrestha dey()
INDEX
1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS 3.3. COMPETITORS 3.4. COLLABORATORS 3. SEGMENTATION, TARGETING, POSITIONING 4. MARKETING MIX 5. ANALYSIS REPORT 6. REFERENCES
INTRODUCTION Brief Analysis of Industry
Sport is an integral part of modern contemporary society. Sport has always been associated with discipline, dedication and perfection and hence sportsmen have always been respected, across borders, religions and races. Sportsmen, professional or amateur, need quality gear, specific to their game, to be able to compete better. It is this market that the two conglomerates, the subjects of our study, cater to. Both these companies started off as footwear makers for the modern athlete, their innovative designs and technology creating waves. But now these firms have diversified. They compete on the broader platform of footwear, apparel, accessories and equipment. Today they are among the world’s top corporations, with a worldwide presence. Our study will concentrate on the primary product these two firms make –Athletic Footwear.
We will compare their marketing strategies, their targeting and their marketing mixes. We will dissect their segmentation and examine their positioning on the global playing field. And lastly we’ll state our conclusions on the comparative marketing strategies of these firms.
The world’s athletes play using their products. Let’s see how they play the market. Welcome to
NIKE versus ADIDAS
Brief definition of Industry
Trends in the Industry
The latest picture of
A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS
Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA |
Submitted by-
Ankita Singh (26)
Savita Gupta(23)
Vishwajeet bharti(25)
Santosh kr.chauhan()
Shrestha dey()
INDEX
1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS 3.3. COMPETITORS 3.4. COLLABORATORS 3. SEGMENTATION, TARGETING, POSITIONING 4. MARKETING MIX 5. ANALYSIS REPORT 6. REFERENCES
INTRODUCTION Brief Analysis of Industry
Sport is an integral part of modern contemporary society. Sport has always been associated with discipline, dedication and perfection and hence sportsmen have always been respected, across borders, religions and races. Sportsmen, professional or amateur, need quality gear, specific to their game, to be able to compete better. It is this market that the two conglomerates, the subjects of our study, cater to. Both these companies started off as footwear makers for the modern athlete, their innovative designs and technology creating waves. But now these firms have diversified. They compete on the broader platform of footwear, apparel, accessories and equipment. Today they are among the world’s top corporations, with a worldwide presence. Our study will concentrate on the primary product these two firms make –Athletic Footwear.
We will compare their marketing strategies, their targeting and their marketing mixes. We will dissect their segmentation and examine their positioning on the global playing field. And lastly we’ll state our conclusions on the comparative marketing strategies of these firms.
The world’s athletes play using their products. Let’s see how they play the market. Welcome to
NIKE versus ADIDAS
Brief definition of Industry
Trends in the Industry
The latest picture of