Situation Analysis: Entrepreneur Robert Deluce introduced Porter Airlines in 2006 aiming to create a higher value experience for its customers compared to other major players and competitors in the Canadian airline industry such as Air Canada and West Jet. The brand image is designed to provide upscale and refined service to its customers‚ giving the sense of traveling in first class with free amenities that competitors provide at very high prices such as meals‚ beverages‚ wine‚ etc. Even thought
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Domestic drug manufacturers have cast their eyes overseas for growth and four of them have received the certificate of pharmaceutical product (CPP)‚ one of the pre-requisites for obtaining an export licence from the Department of Drug Administration (DDA). According to the DDA‚ Lomus Pharmaceuticals‚ Deurali-Janata Pharmaceuticals‚ Elder Pharmaceuticals and National Health Care Nepal have received the CPP. The CPP is a must for drug manufacturers wanting to export their products. Once the CPP has
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THE NEW MADRID EARTHQUAKE OF 1812 Some of the most severe earthquakes in the United States occurred not on the Pacific Coast but in the middle of the continent in southeastern Missouri near the town of New Madrid. There are many things that were unusual about the New Madrid earthquakes of 1811-1812. The location is a surprise‚ the damage was catastrophic but we did learn from it. Just after 2 o’clock AM of December 16‚ 1811‚ the Mississippi River valley was hit by an earthquake so strong
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Analysis of Porter’s Five Forces for Moller Maersk (Analysis of Container Line Business) FIVE FORCES | 1. Threat of New Entrant is High | 2. Threat from Substitute is High | 3. Bargaining Power of Suppliers is Low | 4. Bargaining Power of the Buyers is High | 5. Rivalry Among existing Players is Low | * Threat of New Entry Every firm would love to invest in shipping industry due to large profits involved. However this would seem easy but practically it is lot more difficult
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bars‚ upscale supper clubs on the Spirit-class ships‚ and huge kid and teen centers on the Conquest-class ships.(1) SITUATION ANALYSIS A situation analysis researches the organizations current position in the marketplace and reveal potential opportunities to promote it (J.R.ABBEY 1998 ‚P.54). The cruise market situation has been anallysed accordin to the S.W.O.T. analysis (keller‚kotler 2006 p52.) Strengths Weaknesses High fixed costs (25% of overall operating expenses) Onboard service is labor intensive
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this purpose‚ Porter identified a range of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain. According to Porter (1985)‚ " Competitive Advantage arises out of the way firms organise and arrange discrete activities". Through using the Value Chain‚ the activities performed by a firm competing in a particular industry can be grouped into categories as shown in the model below: Upstream Activities Downstream Activities Porter distinguishes
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coffee purchases can equivocate to a substantial amount. d) The specialty coffee industry offers much product differentiation. The specialty coffee industry involves great importance when it comes to which brand to purchase. e) Specialty coffee ’s target consumer is relatively HIGH profit customer. This includes many with college degrees. f) Knowledge about specialty coffee has become widely available due in part to the emergence of the Internet. In general‚ the Internet has raised consumer awareness
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PORTERS Five Forces Model The porter’s five forces model argues that the more limited is the ability of the firm to raise the prices and earn greater profits. A competitive force plays an important threat in reducing the profit to the company. Bargaining power of Suppliers Suppliers always play vital role in any industry because the quality of the raw materials will influence the value of the finished goods that are delivered by that organization. If the supplier’s power is high it will increase
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Porter’s Five Forces Levi’s Strauss Power of buyers is high. * Even though Levi’s is a hallowed name in the market‚ the power of buyers is relatively high considering the fact that they can easily change to other brands. * Switching cost is low. * Power of buyer is high because the product is standardized. Power of suppliers is low. * Competition within manufacturer is high since it is mass-produced. * Manufacturer is located in many third world countries:
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The bargaining power of customer is high because they can cheaply and easily change. The demand is very elastic and the information is not asymmetric. First because the market is price in-elastic. The change in the price of the product does not cause a significant change in the demand of the product. And also because most of the products are standardized‚ it is difficult to respond to consumers requirements in constantly innovating and creating additional value. Consumers have more choices but
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