Luis Farfan 3/25/12 Red & Purple The CTA Red line and Purple line have been around for a century‚ and now their durability is running out. CTA have proposed multiple plans for fixing the stations and tracks. There are four plans; no action‚ basic rehabilitation‚ modernization‚ and modernization without consolidation. All of these plans do have a supportive reason on why it should be chosen‚ but modernization without consolidation is the strongest option. Modernization without consolidation
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Question 1 Prior to the launch of “The Campaign for Real Beauty‚” Dove focused mostly on the brand’s functional benefits in its advertising. Dove products were packaged simply‚ and the name “dove” implied purity‚ freshness and cleanliness. It was also very feminine. To customers‚ Dove was viewed not as soap‚ but as a moisturizer because of the brand’s constant emphasis on the one-quarter moisturizing cream added to its beauty bars. Because of this‚ women flocked to the brand in hopes of trading
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Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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Assignment for Brand Management (MKT-427) Assignment on Positioning Strategy of Cosmetic Product in Bangladesh Market Prepared for Mohammad Nazmul Huq Assistant Professor Faculty of Business Studies Prepared by Shafaat Khan ID: 030 10 123 Program: BBA Batch/Sec: 35(MKT) Date of Submission: February 26‚ 2011 STAMFORD UNIVERSITY BANGLADESH Table of Content 1. Brand Positioning………………………………………………………………………..01 2. Target Market…………………………………………………………………………….02 3. About Lifebuoy…………………………………………………………………………
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What created Red Bull’s success? What created Red Bull’s success is that they didn’t just jump in with both feet when marketing their product in a new country. Take for instance when they “launched” in the US they started promoting in smaller “cells” because they are a “by-word-of-mouth” company. Once they figured out that they were doing well they then started promoting more throughout the United States. Red Bull has also created a premium image for their energy drink by making it a little more
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Ranked as the fifth most successful non-profit organization of 2012‚ the American Red Cross saves the lives of people every single day all across the globe (“Top”). They provide services such as disaster relief‚ support for America’s military families‚ health and safety training and certification‚ lifesaving blood‚ and international services. Supplying over 40% of blood and the blood products in the U.S.‚ the Red Cross plays a critical role in the nation’s healthcare system. Without their incredible
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Lingerie brands in India The lingerie market in India is still in its infant stage and‚ until in recent times‚ the accessibility of high quality intimate apparel was limited to irregular or grey imports sold under the counter. Because of the limited products and lack of enough specialized and organized retail atmosphere‚ the fashion realization and quality awareness of the Indian consumer for intimate apparel is yet to be realized. India is also one of the most scattered retail markets in
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“The Red Convertible” a Formalist Criticism While reading the story The Red Convertible of the series Love Medicine‚ the author Louise Erdrich portrays two Indian brothers and their connection to a red convertible. Far more than being a shiny car‚ the red old convertible portrays many meanings through the cultural and is very symbolic. The car carries the audience from its lighthearted and carefree beginning to its movingly tragic end. The red convertible brings together the two brothers in
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human good: a methodological reflection on roboethics 1(3):217–221 Duffy BR (2003) Anthropomorphism and the social robot Auto Syst 42:177–190 Eco U (1986) Travels in hyperreality Galbraith PW (2009) Moe: exploring virtual potential in postmillennial Japan. Electron J Contemp Jpn Stud. http://www. Gaudagno RE‚ Blascovich J‚ Bailenson JN‚ McCall C (2007) Virtual humans and persuasion: the effects of agency and behavioral realism. Media Psychol 10:1–22 AI & Soc (2014) 29:11–21 Hahn PH‚ Severson RL‚ Ruckert
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Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
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