Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz‚ data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment which was a niche market. Historically
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each level in the organization in order to be implemented. In this paper the leader decision making-process will be explored‚ through an example concerning the resolution of the deep water horizon disaster (BP Oil spill)‚ presided over by President Barack Obama and Tony Hayward (Ex-CEO of BP).[1] Then‚ we will see how decision processes can come along - either through advocacy or inquiry.
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high-end industrial market. Barco Projection System (BPS) virtually enjoyed the fruit of its dedication on technologically superior projectors‚ however‚ the projector market encountered an unexpected (in light of BPS) new product 1270 "superdata" projector (1270) from Sony. Introduced at Siggraph trade show in 3rd quarter of 1989‚ 1270 showed its superiority in brightness‚ image quality‚ and resolution to the counter product of BPS. Since BPS couldn’t expect a competing product like 1270‚ both
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that British Petroleum (BP) adopts with specific focus on the Deep-water Horizon offshore oil spill in the Gulf of Mexico in April 2010. BP will be assessing using varied strategic theories and strategic choices will be suggested. It is commissioned for Carl-Henric Svanberg‚ BP ’s chairman. Brief Company Profile BP is the third largest energy producers in the world. The business is integrated in finding‚ extracting and supplying oil‚ gas and petroleum. BP was privatised in 1980 ’s
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Petroleum’s business ethics. The report will identify the main ethical dilemmas faced by BP such as manipulating price‚ polluting the environment and violating human rights and employee safety. These ethical dilemmas will bring many negative impacts towards various stakeholders such as employees‚ customers‚ governments and host communities. After that‚ the author will evaluate the relative importance and the actions taken by BP to deal with these ethical dilemmas. The actions include set up trust fund‚ pay
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BP ’s Marketing Strategy in Changing Business Environment 1. Introduction Multinational corporations operating in complex and diverse political‚ economic‚ social and cultural environments have to improve‚ adjust and develop their marketing strategies on a regular basis (Bamberg‚ 2009:46). Changing environmental factors create new conditions for their operating‚ which often require considerable and serious changes in strategic decision-making and positioning of companies. Inflexible and
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to be an integrated and recognised international company having a strong technology foundation and an intensive marketing effort Vision: “To improve our performance and have a steady disciplined growth.” Strategic Planning: BP’s need was to make BP a more secure‚ more hazard mindful business. The arrangement incorporated a progression of turning points from 2012 to 2014. 1. A tireless spotlight on safety and overseeing danger through the methodical use of worldwide benchmarks 2. We will play
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Petroleum. On April 20‚ 2010 British Petroleum (BP) suffered one of the major and worst accident that a company can faced because involved and affected all it related parts: investors and its obligations with stakeholders‚ enterprise‚ authority‚ customers‚ environment‚ board of directors and even the economy of one country. On April 20‚ 2010 following the timeline of BBC news (September 2010‚ Timeline: BP oil spill) there was an explosion and fire on the BP Transocean drilling rig Deepwater Horizon in
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Petroleum‚ now known as simply BP‚ is a multinational oil and gas company that is headquartered in London‚ England. On March 23‚ 2005‚ a series of massive explosions devastated one of the largest British Petroleum refineries located in Texas City. The blast rattled windows in downtown Galveston‚ 20 miles away and was even felt in Houston‚ 35 miles distant. Reports indicated that 15 people had been killed and well over 150 were injured‚ many of those seriously burned. A BP spokesperson addressed the
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Issue Management: Risk Management Unlike traditional risk management tools‚ which are usually based around tangible and quantifiable issues‚ scenario thinking encourages executives to step into the unknown and imagine a range of possible futures. - Doug Randall and Chris Ertel Managing risk is central to many corporate strategies. Reputations that take decades to build can be ruined in a matter of hours through incidents such as environmental accidents. “The definition
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