The Innate Traits of Loyalty Loyalty is a concept that has always been part of the human culture‚ w hether it is devotion towards one’s favourite clothing brand‚ to one’s sovereign government‚ or to one’s deity. It is a word that has been in use for centuries because of its intrinsic relevance to everyday life. From its compassionate‚ to its beneficial aspects‚ it is a natural behavior for almost every human being. Loyalty has many different connotations and can be conveyed in a wide variety of
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Black Current‚ Bear Berry‚ Lemon Grass etc. and scientific beads that make the skin beautiful and soft. Evaluation of the Brand Personality of FIAMA DI WIILS Brand Image: It’s a product of ITC Insertion of top glamour actress as The Brand Amabassador First soap to compete LUX of HUL Brand Identity: Product of ITC Endorsed by the Deepika Padukone Different strategy of launching Fiama Di Wills STP Segment: Middle Class men and
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What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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Retail Loyalty Programs Loyalty Programs in retail : An overview What is a loyalty program ? Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with both hard and soft benefits for his loyalty and patronage. Classification Loyalty programs (either on the shop delivery ’ or web based ’) can be classified either based on types of rewards and recognition tools used or the mechanism by which customers earn
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people say brand‚ the brands that come to mind straight away would be Coca-Cola‚ Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However‚ in marketing terms it is defined as ‘a name‚ term‚ sign‚ symbol or design‚ or a combination of these‚ intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler‚ Brown‚ Adam‚ Burton‚ Armstrong‚ 2007). A brand can be defined
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Brand Communication Strategies Q. What is a brand? Ans. Brands are different from products in a way that brands are “what the consumers buy”‚ while products are “what companies make”. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization‚ good or service‚ differentiating it from others
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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How do Browning‚ Keats‚ Shakespeare‚ Rossetti and Donne explore ideas of loyalty‚ love and relationships in their poems ‘My Last Duchess’ ‘Porphyria’s Lover’ ‘La Belle Dame Sans Merci’ ‘Sonnet 116’ ‘Cousin Kate’ and ‘The Apparition’? Love is perhaps the most expressed topic in media‚ since forever. The word ‘love’ is extremely ambiguous‚ able to be expressed in multiple ways. Love is often described as a double edged sword. It can mean all there is to one‚ an experience to be desired and pursued
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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