Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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on journey through hardware developments for image processing and it’s applications on Cryptography Sangeet Saha1‚ Chandrajit pal2‚ Rourab paul3‚ Satyabrata Maity 4‚ Suman Sau5 Dept of Computer Science & Engineering 1‚ A. K. Choudhury School of Information Technology2‚3‚4‚5 University Of Calcutta‚ Kolkata‚ India 92‚ A.P.C Road‚Kolkata-700009 [Sangeet.saha87‚ palchandrajit‚ rourab.paul‚ satyabrata.maity‚ sumansau] @gmail.com Keywords Image processing‚ Field Programmable Gate Array (FPGA)
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we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus‚ we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management. During our time attending and joining the active studying environment‚ we have learned and developed our mindset effectively. Every lessons given by the teacher‚ every presentation made by the classmates and every group discussion have
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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The symbolic elements were widely used in the past especially in the middle ages. Designing‚ displaying‚ describing‚ and recording coats of arms and badges were and still are the elements found in todays business. Corporate identity blossomed just after the world war two in the 1950’s which took place in America by the Modernist movement . The consumer and modernist culture has led to a transformation due to the changes‚ the social life was going through. The war caused destruction but also brought
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FACULTY OF BUSINESS & MANAGEMENT SEMESTER 2‚ 2014 LOGT2003 Purchasing and Supply Chain Management GROUP ASSIGNMENT Name of Student ID Number Batch No. 1 Wong Sin Huey D130011A LM13-A 2 Ong Lim Ru Cheng D130053A LM13-B 3 Tee Chea Ping D130213B LM13-B 4 Tan Siew Yi D130250B LM13-B 5 Beh Hwee Kun D130336B LM13-B Introduction BHK Trading the nation ’s partner in the domestic paddy and rice industry‚ BHK Trading and its group of companies are involved in the procurement and processing of paddy as
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Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
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sophisticated‚ and loyal employees can be retained by hotels‚ high quality of service‚ hotel brand and honor‚ and revenue can be guaranteed to a large extent. As a result‚ employee loyalty is one of the core competitiveness of hotel‚ largely influencing and determining the further development. Also‚ employee loyalty is one of the indicators of the performance Human Resource Management in a hotel. Employee loyalty is expressed by the behaviors and attitudes that are showed by hotel employees (Ineson &
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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The Discarded Image (Rewrite) “The Discarded Image: An Introduction to Medieval and Renaissance Literature” by C.S. Lewis is not just an introduction of the Medieval and Renaissance period‚ as the subtitle suggests‚ but rather an overview of the cultural background of that time period. C.S. Lewis describes “the model” or “the image” of the universe as it was thought to be during the Renaissance and the Middle Ages. Their way of thinking was completely different from ours in our “Modern World”
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