Preview

Employe Loyalty in Hotel

Good Essays
Open Document
Open Document
2636 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Employe Loyalty in Hotel
Introduction
The essence of competition among hotels is the competition of human resource. If a group of skilled, sophisticated, and loyal employees can be retained by hotels, high quality of service, hotel brand and honor, and revenue can be guaranteed to a large extent. As a result, employee loyalty is one of the core competitiveness of hotel, largely influencing and determining the further development. Also, employee loyalty is one of the indicators of the performance Human Resource Management in a hotel.
Employee loyalty is expressed by the behaviors and attitudes that are showed by hotel employees (Ineson & Berechet, 2011). With increasingly severe competition, the quality of product and productivity determine the destiny of a company. The employees who work longer are more familiar with the mission and vision of the company and regular working procedures, with the understanding of how to improve productivity and quality and save the costs, which are the competitive advantages of a company. Employees are part of hotels assets. The society also raises attention to employees’ loyalty, since employees turnover rises with low loyalty, which leads to a series of problems, like unemployment. Before a hotel employs new staffs, the on duty employees will undertake loads of responsibilities. High employee turnover will bring hotel to a chaos and revenue loss. Consequently, employee loyalty counts when dealing with high employee turnover.
High employee loyalty can bring in lucrative benefit to hotel by reducing the recruitment and training costs, improving labor productivity, and creating more revenue. Also, the organization structure will be stable with high employee loyalty, stimulating the execution of tasks of related departments and achieving the continuing development.
Besides, a specialty of hospitality management is that part-time employees play an important role in the delivery of guest service. Hotel could benefit a lot from properly managing

You May Also Find These Documents Helpful

  • Powerful Essays

    Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to identify the gap , so a study was conducted by the Nations hotel learning organizations (NHLO), as a result need for high leverage training program (Chapter 1-Introduction to employee training and development- High Leverage Training Program) was determined, which can improve the operational efficiency, help in retention of high performing employees and increase the level of customer satisfaction, so a structured coaching program was proposed in front of senior executives, which can have impact on business .(Chapter 1-Introduction to employee training and devlopment -ASTD Competency model, this model shows the role of training and how it will impact the business strategy).…

    • 1125 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Video Case Hotel Monaco

    • 677 Words
    • 2 Pages

    The Hotel Monaco achieves their desired organizational effectiveness by being conscience of goal accomplishments, satisfaction of constituencies, and acquisition of necessary resources. The Hotel Monaco claims its three most vital assets are its customers, its employees, and its investors. Their customers’ expectation and satisfaction of the hotel’s top-level of service offerings, and its unmatched customer service, is what keeps them in business and at the top.…

    • 677 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    1.2 This report will detail the use of strategic human resource management in relation to the hospitality industry. Gautam (2005) explained that the hospitality industry worldwide is the industry with the highest employee turnover. Narrowing down this industry, the hotel industry within hospitality has one of the highest turnover rates and because strategic human resource management is focused on the efficiency of human capital, the industry must find a way to hire, train and retain skilled employees.…

    • 1541 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Bibliography: Armstrong, M. (2010): Armstrong’s Essential – Human Resource Management Practice: A Guide to People Management, London: Kogan Page Beardwell, J. and Claydon, T. (2010): Human Resource Management – A Contemporary Approach, 6th edition, Harlow: Pearson Boella, M. and Goss-Turner, S. (2005): Human Resource Management in the Hospitality Industry – An Introductory Guide, Oxford: Butterworth-Heinimann Bratton, J. and Gold, J. (2003): Human Resource Management – Theory and Practice, 3rd Edition, New York: Palgrave Macmillan Caruth, D.L., Caruth, G.D. and Pane, S.S. (2009): Staffing the Contemporary Organization: A Guide to Planning, Recruiting, and Selecting for Human Resource Professionals, 3rd Edition, Westport: Praeger Publishers Dessler, G. (2003): Human Resource Management – International Edition, 9th Edition, New Jersey: Prentice Hall O’Brien, O. (2012): Study Guide in Human Resource Management, University College Dublin Pinder, C. C., 2008. Work Motivation in Organizational Behavior. 2nd ed. New York: Psychology Press. Riley, M. (1996): Human Resource Management in the Hospitality and Tourism Industry, 2nd Edition, Oxford: Butterworth-Heinemann Riley, M. (2000): Managing People – A guide for managers in the hotel and catering industry, 2nd Edition, Oxford: Butterworth-Heinemann Robbins, S. P. & Judge, T. A., 2011. Organizational Behavior. 14th ed. Essex: Pearson. Sisson, K. and Storey, J. (2000): The Realities of Human Resource Management – Managing the Employment Relationship, Bckingham: Open University Press Storey, J. (2007): Human Resource Management: A Critical Text, 3rd Edition, London: Swanson, R. A. & Holton III, E. F., 1997. Human Resources Development Research Handbook: Linking Research and Practice. San Francisco: Berrett-Koehler Publishers.…

    • 3635 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Harrah's Essay

    • 1105 Words
    • 5 Pages

    Human resources are one of the important factors in the hospitality business : ( the management has to make sure that all employees are ready to…

    • 1105 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Hilton Hotels is one of the leading international premium hotels in the world. The company was founded by Conrad Hilton (Hilton Hotels, n.d.). It offers full-services hotels and resorts to customers in many major cities around the world. Through different kinds of customer service programmes, it attempts to develop a good relationship with the targeted market. It also attempts to use the ‘Hilton Honors’ which is customer loyalty programme to retain existing customers (Hilton Hotels, n.d.). The programme does not only enable Hilton Hotels to assess quality premium services from the hotel and its affiliated firms, but also helps them to experience the feeling of privilege.…

    • 1936 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    However, if customers do not appear to have a positive experience with a particular organization, these customers might decide to take one’s business elsewhere at the first chance. Consequently, this might result in what is described as a negative effect on the particular organization’s bottom line. Thus, according to D'Aurizio (2008), it is imperative that an organization is concerned with employee loyalty, especially as it relate to the service industry as in the case of Southwest Airlines. Nonetheless, the old concept of loyalty has changed over the years. This is because in previous generations, one might argue that there appeared to be an unspoken agreement between an employee and an organization, in that, if one does what is described as a good job, and does as one is asked. Then, the particular person usually tends to have not only one’s job, but a long tenure with the particular organization, inclusive of a regular paycheck, and fringe benefits. Unfortunately, the work world has changed because of factors such as what is described as the death of employer/employee loyalty, the shortage of employees with the desired skill sets, among others (D'Aurizio,…

    • 350 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Hospitality Industry is broad and diverse; organizations within it share some things in common. One is the need for staff members with a variety of knowledge, skills and experience to produce the products and services that are needed or desired by consumers. Each job has specific requirements. Anyone who is capable of meeting those requirements become effective in job performance. These requirements are in the form of various technical and behavioural skills, and hotels around the world are struggling to attract and retain qualified workers as skilful workers are essential to provide good quality services to customers, hotels with higher ranking should provide better services than lower ranking hotels, the classification system is related to the price and also the quality but no matter what star-ranking a hotel is, the customers still expect the very basic quality services from it.…

    • 8858 Words
    • 36 Pages
    Powerful Essays
  • Satisfactory Essays

    High Quality Service

    • 325 Words
    • 2 Pages

    You have been called in to advise the owners of an exclusive new luxury hotel. For the venture to succeed, hotel employees must focus on providing customers with the highest quality customer service possible. The challenge is to devise a way of organizing and controlling employees that will promote high-quality service that will encourage employees to be committed to the hotel, and that will reduce the level of employee turnover and absenteeism—which are typically high in the hotel business.…

    • 325 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In the hospitality industry, staff acts as an essential strength as they become representative of the Company to the customer. Current policy lays down enough emphasis on internal bonding and unity so that a positive decorum can be created which eventually has led to the success of the organization.…

    • 803 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hilton HHonor

    • 572 Words
    • 3 Pages

    Case Problem The Sheraton and Westin hotel brands combined to form one company and instituted a $50 million ad campaign for a new “aggressive” loyalty program. The new merger solved many problems that the individual companies had faced and allowed Starwood to become a major competitor for Hilton Hotel Corporation and Hilton International. The increased spending by Starwood on its loyalty program reduced the cost-­‐effectiveness of the Hilton HHonors program, and in an industry that rewards economies of scale, Starwood is forcing Hilton to decide how to contend with a new power in the industry and what competitive advantage the Hilton HHonors loyalty program can derive over its competitors. Problem Solution Loyalty programs are crucial to the hotel industry because they allow a hotel brand to build and maintain its customer base, which allows the hotel and the customer to benefit from their continued business.…

    • 572 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    In this case, the operating environment for Elite Hotel run in Azerbaijan is like that it is a newly independent republic country which formerly part of the Soviet Union and situated between Iran and Turkey. It is a lowly economic developed country but recently Western oil companies are looking for inward investment in the development of its oil and gas industry in this country. Therefore, there are plenty number of clients for the hotel and the local hotel can't service these high level clientele. Thus it is worth to open an Elite Hotel in Azerbaijan. The hotel industry heavily utilizes labor for its daily operations. It is people-centric and thus HR practices are crucial to organizational success. Coupled with new regulations on labor, the hotel industry is a useful example to learn from, due to its high dependency on manpower. This answer aims to solve some of the key issues faced by the industry and specifically Elite Hotel, through which insights are derived from Elite Hotel's HRM strategies.…

    • 1377 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Employee Loyality

    • 1035 Words
    • 5 Pages

    Many have formal measurement programs in place to gather customer feedback and assess levels of loyalty on a regular basis. There are some organizations that include a customer loyalty metric in their corporate…

    • 1035 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Recommendation

    • 312 Words
    • 1 Page

    2. According to our questionnaire, all the responses show that the all interviewees choose other hotels whether they have stayed at Ibis Hotels before. And 72% responses show that they only stay at Ibis one time. These results all show that customers’ loyalty in Ibis Hotels is lower than other hotels. To address to problem of low customer loyalty, the Ibis hotel should seek to improve service for customers such as cleanliness, comfort and hospitality that considered being customers’ top priority.…

    • 312 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    hotel

    • 555 Words
    • 3 Pages

    Shangri-La invests heavily in training in the past. It puts a lot of resource to modest in their performances and provides the best services to customers with kind attitude. Its training programmers emphasize service attitudes, organizational value and job empowerment. Also, survey has shown that more-sophisticated human-resource planning, recruitment, and selection strategies are trend to have higher labor productivity, especially in some organizations which require heavy capital (Koch & McGrath 1996, 335-354). Therefore, Shangri-La have extensive training program to enhance service quality in this upper class hotel. Quality service is the competitive advantage of Shangri-La. It provides training to lead loyal employees to provide the excellent service to all customers. Employee is intangible resource, it is difficult and costly to imitate. Therefore, it helps the firm to achieve sustainable competitive advantage. Loyal employees are a valuable resource and success factor of Shangri-La.…

    • 555 Words
    • 3 Pages
    Good Essays