Social media: A new vehicle for city marketing in China Following global trends‚ cities‚ like companies‚ across the world are under fierce competitive pressure. To compete and promote city brands‚ various levels of Chinese governments have begun to integrate multiple marketing tactics to promote cities. Social media has gained global popularity since 2008. Utilizing social media for city marketing is being applied in the Chinese cities. Based on several cases of social media use for city marketing
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MOTOR VEHICLE RECALLS: AN EXAMPLE OF PRODUCT DEVELOPMENT PROCESS FAILURE? NICK OLIVER1‚ HILARY BATES2‚ MATTHIAS HOLWEG1 and MICHAEL LEWIS3 1 Judge Institute of Management‚ University of Cambridge‚ UK‚ n.oliver@jims.cam.ac.uk‚ m.holweg@jims.cam.ac.uk 2 Warwick Business School‚ University of Warwick‚ UK‚ Hilary.Bates@wbs.ac.uk 3 School of Management‚ University of Bath‚ Bath BA2 7AY‚ UK‚ m.a.lewis@bath.ac.uk ABSTRACT This paper explores the relationship between trends in product development
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Vehicle Anti-theft Tracking System Based on Internet of things Abstract: as pr oj ec ts As the amount of urban vehicle grows rapidly‚ vehicle theft has become a shared concern for all citizens. However‚ present anti-theft systems lack the tracking and monitoring function. The vehicle anti-theft tracking system based on Internet of things is designed in this article‚ which can provide all-round active service for the owners. This system is controlled by an RFID module to switch
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informs Vol. 38‚ No. 1‚ January–February 2008‚ pp. 40–50 issn 0092-2102 eissn 1526-551X 08 3801 0040 ® doi 10.1287/inte.1070.0331 © 2008 INFORMS THE FRANZ EDELMAN AWARD Achievement in Operations Research Coca-Cola Enterprises Optimizes Vehicle Routes for Efficient Product Delivery ORTEC‚ 2800 AL Gouda‚ The Netherlands and Faculty of Economics and Business Administration‚ Tilburg University‚ 5000 LE Tilburg‚ The Netherlands‚ g.kant@uvt.nl Coca-Cola Enterprises Inc.‚ Atlanta‚ Georgia‚ mjacks@na
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Luxury Vehicles Market - Global Industry Analysis and Forecast to 2020 Luxury Vehicles Market - Global Industry Luxury vehicle is a term used for the vehicles that provide luxury (pleasant or desirable features beyond necessity) at premium price. It can also be referred as the vehicle with features such as‚ higher quality equipment‚ better performance‚ more precise construction‚ comfort‚ higher design and technologically innovative with features that convey an image‚ brand‚ status or
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Problem of Study How has the introduction of a Mass Rapid Transit System (MRTS) like Delhi Metro‚ affected the car buying behaviour of resident commuters? Report Summaries Evaluation of Public Transport Systems: Case Study of Delhi Metro: Tiwari G.‚ _Associate Professor for Transport Planning‚ Advani M.‚ Research Scholar‚ Transportation Research and Injury prevention Programme‚ Indian Institute of Technology‚ Delhi_ The case study analyses the methodology and arguments used to justify
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Political‚ Economic‚ Socio-cultural‚ Technological‚ Legal and Environmental dimensions * The Market Entry Mode * The Marketing Strategy of Hydrogen powered vehicle * The International Operation Management * The Hiring and Employees Management * Conclusion * References Plan for hydrogen-powered vehicles entering Hong Kong market Introduction Nowadays‚ the problem of global warming and greenhouse effect has raised concern all over the world. During energy generation
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Summer Internship Project Report On CRITICAL EVALUATION OF WAREHOUSING OPERATIONS OF SPARE PARTS OF TATA MOTORS COMMERCIAL VEHICLES By SUBHAMOY DAS A0116212010 MBA - RM Class of _2012-2014 Under the Supervision of Prof. P.K BANSAL Professor Department of Marketing In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration – RETAIL MANAGEMENT At AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR
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proposed to design an embedded system which is used for tracking and positioning of any vehicle by using Global Positioning System (GPS) and Global system for mobile communication (GSM). In this project AT89S52 microcontroller is used for interfacing to various hardware peripherals. The current design is an embedded application‚ which will continuously monitor a moving Vehicle and report the status of the Vehicle on demand. For doing so an AT89S52 microcontroller is interfaced serially to a GSM Modem
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Spillovers in Firms: Evidence from Vehicle Emissions Testing Olin Business School‚ Washington University in St. Louis‚ St. Louis‚ Missouri 63130‚ pierce@olin.wustl.edu Anderson School of Management‚ University of California‚ Los Angeles‚ California 90095‚ jason.snyder@anderson.ucla.edu Lamar Pierce Jason Snyder I n this paper‚ we explore how organizations influence the unethical behavior of their employees. Using a unique data set of over three million vehicle emissions tests‚ we find strong
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