All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
Premium Car rental Car rental companies Damage waiver
Long ago small towns across America were filled with modest video rental stores ran by moms and pops; that was until a giant by the name of Blockbuster Video came along. Once Blockbuster showed up in a town these stores had no chance of survival and ended up closing their doors shortly after‚ there was truly no one that could stop Blockbuster from beating the pulp out of the little guys. At its peak Blockbuster was operating nearly 10‚000 profitable stores around the nation and had a market value
Premium Renting Rental shop Netflix
gas cost are already included in the rental price. Other car rental companies have centrally located branches that may be far away from the customer and/or difficult to travel to. This is a very important difference since most customers are renting a car because they do not have access to a car. This makes traveling to a rental branch very difficult for a large percentage of the exact demographic targeted by rental companies. When a customer arrives at a rental branch‚ he may not be able to select
Premium Zipcar Car rental companies Car rental
gather like; How satisfied was the customer on his recent car rental from Enterprise? What‚ if anything‚ could Enterprise have done better? Did the customer experience any problems during the rental process? How was the telephone reservation process? How would you rate the car • Handling of paper work • Mechanical condition of the car • Cleanliness of the car interior/exterior? If next time you needed to pick up a rental car‚ how likely are you to call Enterprise?
Premium Customer service Customer Car rental
worldwide. Blockbuster’s revenue reached $5.5 billion in 2002‚ and during the same year‚ nearly 80 % of Blockbuster’s revenues were generated in the U.S.‚ where the company has 48 million member accounts. At first Blockbuster was grown from a single video rental store to more than 8‚500 stores in the United States‚ Mexico‚ the United Kingdom and other countries in less than 20 years. Blockbuster was acquired by Viacom in 1994‚ and since then Viacom still controls 81% of Blockbuster ’s equity. First‚ when
Premium Renting Rental shop Netflix
Blockbuster revolutionized the video rental industry. Founded in 1985‚ by David Cook‚ the company became the leader of the video chain industry by 1988 (Wooldridge‚ B. R.‚ Matulich‚ E.‚ & Riddick Jr.‚ J. C. 2007; “First Blockbuster‚” 2012). However‚ by September 2010‚ Blockbuster filed for section 11 bankruptcy (Ahmed‚ 2011). The external changes in the market forced Blockbuster to reassess its business model and ultimately lead to the bankruptcy decision. An analysis of Blockbuster’s organizational
Premium Renting Vending machine Strategic management
[Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly‚ Zipcar seized 80% of US market share‚ making it the strong player in the market. Secondly‚ as the company is able to acquire its competitors (Flexcar-US‚ Streetcar Ltd-UK)‚ they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly‚ Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility‚ make it available close
Premium Car rental Zipcar Automobile
Case 11- Netflix Netflix’s entrance in to the movie rental industry during the early nineties gave them a perfect position to capture the market. At the time of Netflix’s founding many customers of normal video renting stores where becoming frustrated with the lack of service and late fees these video rental stores where providing. Netflix’s original strategy of targeting the early technology users helped them gain a lead when the
Premium Renting Netflix Rental shop
reading material and PPTs class 1‚ 2 and 4): How would you appraise and distinguish Netflix’ on-line movie rental offer compared to Blockbuster‚ Wal-Mart‚ Amazon and others‚ e.g. in terms of user-responsiveness‚ price/(added) value-for-money‚ delivery/convenience‚ …? Max. 40 lines Netflix had developed in the early days of its activity a different approach towards the movie rental industry. First of all‚ the main advantage that Netflix has regarding its competitors is the first-mover
Premium Blue Ocean Strategy Renting Netflix
Enterprise Rent-A-Car is a car rental company established in St. Louis‚ Missouri in 1957 by Jack C. Taylor. Its original name‚ “Executive Leasing Company”‚ was renamed to “Enterprise” in honor of the U.S.S. Enterprise aircraft carrier‚ which Taylor served on during World War II. In 2009‚ Enterprise became a subsidiary of Enterprise Holdings‚ Inc. as a result of Enterprise Rent-A-Car’s 2007 acquisition of Vanguard Automotive Group‚ which is a parent company of National Car Rental and Alamo Rent a Car. This
Premium Car rental companies Car rental ACRISS Car Classification Code