Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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Okonkwo’s and Nwoye’s Cultural Loyalty In the Novel‚ “Things Fall Apart” by Chinua Achebe Okonkwo and his culture have affected him greatly because of his great loyalty to his culture. He responded negatively to the cultural collisions that he faced and wanted to fight for their tribe. But they could not fight as when the white man showed up they changed their culture. The men in Umuofia went from being tough and strong to then being weak and soft after the white man appeared. This set up many Cultural
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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Loyalty is the foundation for any type of relationship-- relying on one another to have faith in the other person. When that faith dwindles is when their true devotion is tested. Both “Argus” by Alexander Pope and Argos Recognizes Odysseus by Theodoor Van Thulden use Odysseus coming home from war to a welcoming greeting from his old dog he had left behind to show that loyalty can last a lifetime if trust is put into the right person. Both of these works have been compared and used as a way to represent
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity. Answer : THE BRAND : A brand is a name‚ term ‚ sign‚ symbol‚ design‚ or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name‚ logos‚ symbols
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
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Sauce In cooking‚ a sauce is liquid‚ creaming or semi-solid food served on or used in preparing other foods. Sauces are not normally consumed by themselves; they add flavor‚ moisture‚ and visual appeal to another dish. Sauce is a French word taken from the Latinsauce‚ meaning salted. Possibly the oldest sauce recorded is garum‚ the fish sauce used by the Ancient Romans. Sauces need a liquid component‚ but some sauces (for example‚ pico de gallo salsa or chutney) may contain more solid elements
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