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    International Journal of Business Research and Development  ISSN 1929‐0977 | Vol. 2 No. 1‚ pp. 18‐27 (2013)                      www.sciencetarget.com  Corporate Social Responsibility: Driving Forces and Challenges Anupam Sharma* and Ravi Kiran Thapar University‚ Patiala‚ India Abstract Corporate social responsibility (CSR) is gaining more and more importance day by day. CSR is not only drawing the corporate magnates into its circumference‚ but is also luring educationists‚ social activists

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    the organization. The commonly held opinion is that “A satisfied worker is a productive worker”. A satisfied work force will create a pleasant atmosphere within the organization to perform well. Hence job satisfaction has become a major topic for research studies. The specific problem addressed in this study is to examine the impact of job satisfaction on performance. It considered which rewards (intrinsic and extrinsic) determine job satisfaction of an employee. It also considered influence of age

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    Genetically Modified Crops (GMCs): Validity of prevention methods Genetically Modified Crops (GMCs)‚ are crops that have had an alteration in their genome. This is done when genes contained in the DNA‚ each of which determines the production of a specific protein‚ is inserted or removed from the crops (Kleter and Kok‚ 2010). In most cases‚ GMCs have genes inserted rather than have genes removed; hence‚ they are referred to as transgenes. It is clear that GMCs have a wide range of benefits to the

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    Car Production

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    Lane A. Spelman Dr. Kinnison Junior English 14 January 2013 Which will be the last standing vehicle? Domestic Vs. Import Challenging every car company in the world‚ fuel economy‚ quality‚ and of course cost. How would the world be with out vehicles of various forms as a form of transportation? A question we all may have to soon figure out with out cars the world wouldn’t have as much pollution sure but how are we gonna get some where safely‚ reliably‚ and quickly. Basically in the United

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    Tsingtao Beer Case Study

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    Consumer behavior of purchasing beer is definitely emotional and of low involvement. The pleasure and gratification getting from drinking beer can be sensual but fleeting. When making purchase decisions‚ consumers hardly spend any time to recognize problems or to search information because when they feel like drinking‚ they will just buy some. Generally speaking‚ customers keep loyal to their favorite beer brand. In fact‚ many of my friends have told me that Yanjing Beer tastes the worst among all they

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    COURSE: THE LANGUAGE SKILLS-I COURSE CODE: 5659 LEVEL: DIP TEFL SEMESTER: AUTUMN‚ 2013 ASSIGNMENT NO. 2 4. Realia can be used in the language classroom to motivate the students. Select 10 subjects and use them in the classroom for developing language skills of the students through one lesson plan. Get feedback from the student on the effectiveness of the strategy. Write a report and attach lesson plan‚ feedback and photographs of the realia used. INTRODUCTION In education‚ realia (pronunciation

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    your own furniture‚ cars‚ and of course all clothes that you wear. Textiles are everywhere‚ but one of the strongest businesses in the world is fashion‚ works by hand with textiles. Take a look of how fashion can lose its “glamour”. “The textile production industry is one of the oldest and most technologically complex of all industries‚” says Michael I. Greenberg‚ and he is right (574). Textiles have been present in humans almost since its creation. Cavemen‚ for example‚ wore animal skins and garments

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    stark decrease in morale. Charlotte Beers‚ appointed CEO in 1992‚ hoped to turn Ogilvy

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    Anheuser-Busch Advertisements Beer advertisements are everywhere. You see the daily on TV‚ in magazines‚ billboards and hear them on the radio. The greatest platform for any for any advertisement is the Super Bowl. Everyone looks forward to seeing all of the advertisements during the Super Bowl. The beer advertisements usually have the highest ratings and are the most popular of the night. They use humor and sex appeal to sell their beer to men‚ which are the majority of beer drinkers‚ and send the

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    you a product that offers a healthier lifestyle. A beer that gives no hangover what we call ‘Molson Light’ is an extension to our 67 calorie beer that avoids hangovers and nauseous feelings for the next day. As this generation is now leaning towards healthier options‚ Molson Coors does not want them to sacrifice the fun they can be having. Molson light is a beer that targets the working force as well as university/college students. Therefore‚ the beer has been launched to attend the needs of both generations

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