MARKET SEGMENTATION OF NOKIA INTRODUCTION Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. This Project mainly focuses on Various Market Segmentation done by Nokia Co. Ltd. in the Market. Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones
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NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People
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Business Overview Nokia Corporation is a multinational corporation that engaged in communication devices and mobile phones production. The organization operates in 150 different countries with roughly worldwide annual sales of 42 billion and profits of 2 billion in 2010. Nokia was first established in 1865 as a groundwood pulp mill in Finland. The founders‚ mining engineer Fredrik Idestam and statesman Leo Mechelin transformed Nokia into a share company in 1871. Nokia started its involvement
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INTRODUCTION Microsoft is to acquire Nokia ’s mobile phone arm in a swansong deal for the software giant ’s long-serving chief executive‚ Steve Ballmer‚ delivering Europe ’s last big handset maker into American ownership. For €5.44bn (£4.6bn)‚ Nokia is casting off the business that once represented Finland ’s most important export‚ in a deal that will result in 32‚000 staff transferring to Microsoft. Overtaken in the smartphone arena by Apple and Samsung‚ Nokia ’s board agreed to end the company
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Business Process Redesign or Reengineering Business Process Redesign (BPR) or Reengineering is "the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical‚ contemporary measures of performance‚ such as cost‚ quality‚ service‚ and speed" (Hammer and Champy‚ Reengineering). Since the BPR idea has surfaced it has been under constant ridicule by the popular press. They say it takes far too long‚ creates management headaches‚ fails 70% of the
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UNIT 1: INTRODUCTION TO DECISION SUPPORT SYSTEM The impact of computer technology on organization and society is increasing as new technologies evolve and existing technologies expand. Interaction and cooperation between people and machines is rapidly growing to cover more and more aspects of organizational activities. Thus‚ computerized systems assist managers in building‚ analyzing‚ and utilizing models‚ graphs and charts‚ managing time and projects‚ electronically writing and transmitting
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Strategic Management: Principles and Practice Case study A: the Rise and Fall of Nokia Nokia appears to be the world’s leading mobile handset manufacturer from 1998 to 2011. For acquiring and keeping this position it has had many successful ideas. 1- What did Nokia do right? Innovation : Concerning R&D‚ Nokia took advantage of the efficiency of global manufacturing and produced worldwide volume to reduce high costs. In the 1970s‚ The company maintained research and development (R&D) investments
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large target market‚ different mobile telecommunication companies have been trying to penetrate the markets to offer their latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies‚ Nokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience‚ technology innovation‚ and scientific
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customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently
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2011 Decision Support System and Managerial Decision Making Prof. Hassan Qudrat-Ullah Due Date: December 8‚ 2011 By: Farazeh Khalid Mian Abhishek Sahi Table of Contents SECTION NUMBER | SECTION NAME | PAGE NUMBER | | Abstract | 3 | 11.11.2 | IntroductionWhat is decision making? What is a Decision Support System? | 3‚ 44‚ 5‚ 6 | 22.12.22.3 | Literature Review DSS in the business environmentImportant attributes of the Decision Support SystemCapabilities
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