is designed to meet the needs of its consumers‚ not only in their fitness endeavors‚ but also in their preference of taste. As we have seen the fitness world growing at an exponential rate‚ the food industry is eating its dust. It is time for a restaurant to rise to the occasion and power the lives of those that thrive for self-empowerment. Through times of a rocky economy the average consumer has put their boots on to overcome its obstacles‚ whether it’s been by cutting spending‚ or increasing saving
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especially when penetrating new markets and making more customers. (Kotler‚ Armstrong and Wong as cited in Meljoum‚ 2002). According to Kotler‚ et al (2006)‚ promotion is defined as activities that communicate the product or service and its merits to target customers and persuade them to buy. Further‚ promotion refers to decisions on how the business will communicate its offering to its customers. In the strategic marketing plan‚ this is the creation of the promotional campaign. (www.tourism.
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Bo Zhang EEE451 Case 4 Questions September 11‚ 2012 Case 4 THAIFOON RESTAURANT * Prepare a spreadsheet for the restaurateur to project his net profits. From exhibit 3‚ Thaifoon restaurant forecast that there would be 18 turns (5 lunch turns and 13 dinner turns) each week. And the owner planed to have 30 or fewer seats in order to meet the legal regulations and design. So it means there are 30 seats for each turn. Daily Turnover Ratio | | Lunch | Dinner | Revenue | $12
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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Individual Research Proposal Introduction In this day and age‚ we cannot deny that technology is a key aspect of our daily lives and has definitely made our lives more efficient and convenient in several aspects. 61 million individuals are using mobile phones for health related topics‚ 29 million patients exchange emails with physicians‚ and 9 million consumers use health communities online (Nicole Lucarelli). However‚ many pharmacies are currently not exploiting technology to benefit their companies
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Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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The target market for Reese’s Pops Cereal is divided into two age groups‚ six to 17 and 34 to 48. When focusing on a younger‚ dependent segment you also need to target the segment that is making purchase decisions for them. We believe these two market segments are the best to target because the product appeals to both a younger demographic‚ with its candy-like taste and being a fun‚ easy breakfast option that they can make for themselves‚ and also to the adult segment‚ because it is a healthy choice
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LSM segments offer the highest volume of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer. Q10 Answer LSM 4 TO 6‚ I would target Transitional and middle LSM segments as as they have the heaviest users. Q10] Which LSM segments offer the highest incidence of Indigestion remedy usage? What combination of LSM segments would you target? Explain your answer. Q10] Answer Upper middle B to Elite‚ LSM 6 to 10‚ has higher incidence. Q11] Using
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is Song Huong’s Restaurant; it is one of prestigious restaurant in western of Melbourne. Song Huong’s Restaurant located in 71 Alfrieda Street‚ St Albans‚ Melbourne and contact number is 03 9356 0567; email address is songhuong@hotmail.com.au. And on the other hand the restaurant attracts more clients because it is close to public transport‚ schools‚ motels and a lot of business establishment around the area. The competition of the business in this area is very high. The target market of business
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programs that will make the sales goals outlined for this Buon Apetito business plan a reality in the month of August‚ 2013. Buon Apetito is a 60 seat Speciality restaurant with a 20 seat lounge. We focus on our New Italian menu with a touch of an Asian influence. The location of this new restaurant would be in the heart of the city‚ rapidly expanding‚ which is the hot spot for the niche youngsters‚ lot of businessmen‚ and also is the junction for the tourists.So‚ the main target market segment of this
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