ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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INDUSTRY PROFILE Food Retail in Europe Reference Code: 0201-2058 Publication Date: June 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754
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Faculty of Business Studies Tutor Marked Assignment B203 A: Business functions in context I Second Semester 2012 – 2013 Supply chain from manufacturing to shelf Introduction 1 -The Kellogg’s Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan‚ USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was ’improved diet leads to improved health’. 2-Between 1938 and the present day Kellogg’s opened
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tudyChapter 1 Operations management Case study 7 can’í believe how much we have changed in a relativefy short time. From being an inward-lookíng manufacturar‚ we became a customer-focused "deslgn and mate" operaí/on. Atow we are an integrated service provider. Most of our new buslness comes from the partnerships we have formed with design houses. In effect‚ we design products jointly with specialist design houses that have a weli-known brand‚ and offer them a complete service of manufacturing
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2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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Role of CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and
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Catanduanes State Colleges COLLEGE OF HEALTH SCIENCES Department of Nursing Virac‚ Catanduanes Name of Student: Mezil B. Nazareno Ward: OB/DR Year/Block: BSN 2A Date of Exposure: August 8‚ 2011 Group: 4 Clinical Instructor: Prof. Janet Lim I. Personal Data Name: Sharon Magtangob Gender: Female Age: 25 years old Birthdate: April 18‚ 1986 Address: Antipolo Del Sur Virac‚ Catanduanes Religion:
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Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’‚ this case study presents Raghu’s • analysis dilemma‚ the owner-manager of Matrix canteen‚ which sells
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PANTALOON RETAIL (INDIA) IMPROVING CONTROL WITH THE SAP® GENERAL LEDGER APPLICATION QUICK FACTS Industry Retail Revenue Rs4‚776.33 (in crores) – around US$1.01 billion Employees 30‚000 Headquarters Mumbai‚ India Web Site www.pantaloon.com SAP® Solutions and Services SAP® General Ledger application‚ SAP General Ledger Migration service for subsequent implementation of document splitting tool Implementation Partner SAP Consulting Key Challenges • Improve financial tracking and reporting for all
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ADVANTAGE: FDI IN RETAIL (Anshu Meghe) Recently the most debated topic in India has been government allowing FDI in the Indian economy. It is one of the most critical reforms taking place in Indian economy post the great reform period of 1991. From vendors to politician everyone is talking about FDI‚ and many are just prattling without acquiring the full knowledge of the reforms. Not only the opposition but even some of the allies of the ruling party are raising hue and cry over the new policy
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