Competency Based Curriculum National Vocational Education Qualification Framework Sector: Organized Retailing NVEQ Level 3 – Retail Marketing PSS Central Institute of Vocational Education‚ Bhopal (a constituent unit of NCERT‚ an autonomous organization under Ministry of Human Resource Development‚ Government of India) Copyright All rights reserved. All copyright of this competency based curriculum is solely and exclusively owned by PSSCIVE. Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12
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Theories of Retail Change How Retailers grow‚ develop‚ expand‚ and change • Theories of retail change show patterns in retailing over time… What is useful about looking at the past? Theories of Retail Change Cyclical Environmental Conflict-4 stages Wheel of Retailing Retail Life Cycle Retail Accordion Evolution Theory Institutional Theory • • • • Shock Defensive retreat Acknowledgement Adaptation Marketing man http://www.youtube.com/watch?v=E29A7BK z9B8 Wheel of retailing chart Retail
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one of the challenges is how to create value of product in order to support the unique selling proposition. Before determining the perceived value in products‚ we need to know what product (Offer) is. Product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption to satisfy needs and wants. There are three levels of product - core product‚ actual product and augmented product. In the following article‚ an IKEA TROMSÖ Loft bed frame with desk top and Monash Sport
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1 January 2013 E ORGANIZED RETAIL SECTOR: FUTURE‚ CHALLENGES AND OPPORTUNITIES IN INDIA Dr. Pawan kumar Asstt. Prof (MBA) Dronacharya Institute of Management and Technology Kurukshetra‚ Haryana‚ India ABSTRACT: This paper intends the emergence of organized retailing in india. In the era of globalization economy changes rapidly in which retail sector also transforming from traditional to organized retailing. Due to changing in the scenario of world‚s economy retail sector attracts the attention
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the reality we live in every time we make a purchase. Retail anthropology is the study of consumers’ shopping habits in order to choose the best locations‚ retail sites‚ and designs for the space within each store. This may seem like such a good idea for businesses and even for the people‚ but is it really a good idea? Being able to control what the masses may buy can be a powerful tool against the people. Surveillance of consumers by retail anthropologists is manipulative and unethical because it’s
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Rajasthan‚ Madhya Pradesh and Karnataka. Duke‚ Wall-Mart’s CEO opined that FDI in retail would contain inflation by reducing wastage of farm output as 30% to 40% of the produce does not reach the end-consumer. In India‚ there is an opportunity to work all the way up to farmers in the back-end chain. Part of inflation is due to the fact that produces do not reach the end-consumer‚ a similar trend was noticed when organized retail became popular in the US. The government has added an element of social benefit
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consumers‚ but there is no single company that dominates that market to the point of setting the standards in terms of pricing. Markets with this type of condition normally have large numbers of sellers who are capable of meeting the needs of consumer market‚ and actively compete with one another for the business of those consumers. There are several advantages to the existence of a perfect competition situation within a given consumer market. One has to do with the options open to customers. With a
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On 10/16/20116 I responded to Walmart‚ in reference to a retail theft. While conducting my investigation on theft case #2016-1547‚ I was notified by Walmart Loss Prevention Officer‚ Fabiano Estrela‚ that the male subject‚ who was with the suspect on 10/11/2016‚ was currently in the store. Estrela advised me that he positively identified the subject while he was at customer service. I immediately notified Sergeant Koch who arrived on scene within several minutes. The White male subject‚ later identified
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different types of thrift retails‚ How to donate items‚ and last but not least items you could find at these stores. Let’s begin with the missions of different types of thrift retail. Salvation Army is one of the most popular amongst them all. Due to the fact that it’s the only religious one. Their mission is to use donations to Care for the poor‚ Feed the hungry‚ Shelter the homeless‚ Cloth the naked‚ Love the unlovable‚ and Befriend the friendless. Another type of thrift retail is the Good Will. Their
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The importance of attitude and appearance in the service encounter in retail and hospitality – HRM Essential Reading Notes What Is This Paper About? – About the survey undertaken The survey reported in this paper examines the nature and importance of the range of skills required by employers in the retail and hospitality industries Much research has focused on attempts by organisations to inculcate the right kind of attitude in their front-line employees. This paper points to the increasing
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