Josh Hamit 000502742 Coursework Header Sheet 172416-247 Course Coursework Tutor BUSI1324: Managing Strategy Case Study Analysis D Sircar Course School/Level Assessment Weight Submission Deadline BU/UG 40.00% 30/03/2011 Coursework is receipted on the understanding that it is the student’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the
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MKTG7501– Marketing Seminar 2 Creating Value and Competitive Advantage 1 COMPETITION AND COMPETITIVE ADVANTAGE Today understanding your competitor is not enough – Marketers must consider not only the needs of the target market but also the strategies of competitors Competitive advantage - An advantage over competitors gained by offering consumers greater value The first step is the competitor analysis – Followed by the process of identifying major competitors‚ assessing
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contribute the biggest amount of revenue? The answer might tell managers where to focus marketing and sales resources‚ or pitch different messages to different regions -According to the data we can see the west is the biggest part of customers and amount by 41% with big different from south 23% ‚ east 21% and north 15% so we should look to the lowest parts to see what is the gap of decreasing the percentage of customers and the amount of revenue otherwise ‚ we have to keep going
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STARBUCKS MANAGERIAL REPORT 1. Structured information 1.1 History of Starbucks 1971- Jerry Baldwin‚ Zev Siegl and Gordon Bowker launched a coffee bean retailing store named Starbucks to sell specialty whole-bean coffee in Seattle 1981- the number of Starbucks stores increased to five and Starbucks also established a small roasting facility in Seattle. Howard Schultz (Schultz) who was working with Hammarplast – a Swedish housewares company which marketed coffee makers‚ was so impressed by
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Licensed to: iChapters User MANAGEMENT RICHARD L. DAFT‚ MARTYN KENDRICK‚ NATALIA VERSHININA www.cengage.co.uk/dkv Licensed to: iChapters User Management: International Edition Management: International Edition Richard Daft‚ Martyn Kendrick‚ Richard Daft‚ Martyn Kendrick‚ Natalia Vershinina Natalia Vershinina Publishing Director: Linden Harris Publishing Director: Linden Harris Publisher: Thomas Rennie Publisher: Thomas Rennie Development Editor: Jennifer Seth Development
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gathered from operators‚ vendors‚ and other industry players as well as primary and secondary research from filings‚ press releases and regulatory bodies. The report provides historical figures and forecasts on handset and smartphone unit sales‚ revenues and ASPs across the globe from 2009 to 2018. Key Findings • Global demand will continue to be strong for smartphones: Researcher forecasts a 13.7% CAGR in unit sell-through from 2013 to 2018‚ resulting in a 2018 total of 1.9bn units. This trend
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Our Mission To be the partner of first choice for customers and suppliers‚ ensuring sustained leadership positions in the markets where we compete‚ delivering long-term business value through a high performance culture‚ innovation‚ ethics and responsible care. Strategic Thrust To achieve our mission we will: • Give highest priority to health‚ safety‚ environment and ethical matters • Ensure our products deliver maximum value to customers by maintaining dependable supply‚ consistent
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Fees Received Prepaid rent from McNamer Construction Co. 6 12/12/2011 Salaries Expense $5‚200 Cash Salaries first 2 weeks of December 7 12/15/2011 Cash $12‚000 Account Receivable $6‚000 Rental Fees Earned Revenue earned 8 12/17/2011 Maintenance Expense $600 Accounts Payable Repair parts for rental tractor. Due in 30 days to Earth Movers 9 12/23/2011 Cash $2‚000 Account Receivable Received payment on Accounts Receivable 10
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Estimate est. est. est. est. est. est. est. est. est. est. est. est. est. est. est. Rank Type 2011 Cat 1 HC 2 HC 3 MM 4 MM 5 HC 6 P 7 F 8 LBM 9 HW 10 MM 11 LBM 12 HW 13 HC 14 LBM 15 LBM 16 HDF 17 LBM 18 HW 19 LBM 20 HDF 21 LBM 22 F 23 LBM 24 F 25 LBM 26 F 27 LBM 28 P 29 LBM 30 LBM 31 HW 32 LBM 33 LBM 34 LBM 35 P 36 F 37 LBM 38 P 39 LBM 40 LBM Home Depot Lowe’s Companies Walmart Sears Holdings Menards Sherwin-Williams (paint stores) Tractor Supply ProBuild Holdings Harbor Freight
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Introduction to Sales Management • “Sales management is the attainment of sales force goals in an effective and efficient manner through planning‚ training‚ leading‚ and controlling organizational resources” • Sales management is planning‚ direction and control of personal selling. This essentially includes recruiting‚ selecting‚ equipping‚ assigning‚ supervising‚ compensating and motivating the sales force • Objectives of Sales Management Generate sales and earn revenue Providing Profitability
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