Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity • Emphasize on professional
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the Detroit Plant’s performance and returns using the same metrics as those used for the other plants (which are essentially flow shops) overlooks its strategic role and the nature of its products. Past decisions to under-invest on machinery and tooling upgrades – based mainly on its consistently lower return on assets – have further weakened the plant’s operational efficiency‚ increased overhead costs and led to its decrepit conditions today. Our recommendation to Wriston regarding the Detroit
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RECOMMENDED GUIDELINES FOR ROV SERVICES THE NORWEGIAN OIL INDUSTRY ASSOCIATION (OLF) TABLE OF CONTENTS 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 2.0 INTRODUCTION............................................................................................................. 1 Purpose.............................................................................................................................. 1 Scope. 1 Responsibilities. .........................................................
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2. Costing aircraft components A British Aerospace case study Introduction When we think about the cost of an aircraft‚ we tend to think of the cost of buying the product rather than the costs of running it! British Aerospace’s service to the customer does not stop at the aircraft acquisition stage‚ when the aeroplane is sold to the customer. If anything‚ this is when the customer relationship begins. This case study focuses upon the processes involved in costing aircraft components. Given the
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determine the best marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must
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for controlled cooling of products‚ mechanisms and factory machinery in a wide range of industries. They are often used in the plastic industry in injection and blow molding‚ metal working cutting oils‚ welding equipment‚ die-casting and machine tooling‚ chemical processing‚ pharmaceutical formulation‚ food and beverage processing‚ paper and cement processing‚ vacuum systems‚ X-ray diffraction‚ power supplies and power generation stations‚ analytical equipment‚ semiconductors‚ compressed air and
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involving acquisition or disposal of fixed assets such as buildings‚ equipment or facilities is considered as which one of the following planning horizons? Your Answer: Long-range Correct Question: Capacity planning involving hiring‚ layoffs‚ some new tooling‚ minor equipment purchases‚ and subcontracting is considered as which one of the following planning horizons? Your Answer: Intermediate range Correct Question: If the actual output of a piece of equipment during an hour is 500 units and it’s best
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COLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products‚ with sales of $6.06 billion and gross profit of $2.76 billion‚ as in 1991. The company was also the No. 1 in US retail tooth brush market with 23.3% of volume share. The company had 43% of the world’s tooth paste market and 16% of the world tooth brush market. In 1991 there was
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round means that the AK is able penetrate small cover‚ such as wood or drywall‚ better than the smaller round used by the M-16. The maximum effective range for the AK-47 is around 300 yards. The AK is a very cheaply produced rifle‚ requiring simple tooling to manufacture and maintain. Furthermore‚ the rifle requires very little training for the user‚ while also being extraordinarily reliable. Very few‚ if any‚ firearms are able to operate effectively under the poor conditions that the AK can withstand
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WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
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