Research question #1: What are the characteristics of the Japanese street fashion? Japanese Street Fashion By Jennie Gandhi [pic] While considered by many as daring‚ outlandish and provocative‚ Japanese fashion has come a long way from being just about kimonos and school uniforms. Their eye-popping and flamboyant outfits have largely been influenced by Japan’s huge underground club scene. Tokyo and Osaka is where Japanese Street Fashion is at its best. By adopting a mixture of current and traditional trends
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from Gucci?’ ‘No‚ I prefer the latest designer wear from Rohit Ball’ These are lines often heard in the fashion conscious creme de la creme of Indian society. The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing. This does not mean that the national designers have not made a dent in the world market! The Indian fashion world got global attention after Miss Sushmita Sen and Miss Aishwarya Rai won the much coveted Miss Universe
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Presessional Academic English Programme 2010 Unconditional What role‚if any‚does ethics play in the fashion/design industry? Ethical fashion means fashion which takes into consideration the people behind the clothes we wear‚as well as the environment. When you buy some clothes‚ you may not consider twice about where it was originally made‚by whom and under what conditions.These days people like fast fashion. Fast fashion means fashion that is fast. In other word‚ these clothes adapt to the latest
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“Know first who you are; and then adorn yourself accordingly” ~Epictetus Fashion is as essential as personality. It is for everyone willing to dress in a way that reflects their essence; their own style. No matter what‚ always trying to feel comfortable and satisfied with the clothes they wear that will show who they truly are. Finding individuality is really about getting to know yourself. It is about being connected with the very essence of who you are and‚ most important‚ be confident about
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Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity‚ and even of culture itself. Everyone wears clothing and inevitably
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Museum Report – Erin Bryn Terrell‚ FM114 19th century fashion was conservative‚ feminine‚ and lavish. Women’s dress was constricting and dictated by strict rules and traditions‚ echoing the constraints women of the era often felt in their limiting role in society. The ideal silhouette was an hourglass figure‚ nipped waist with rounded hips and bosom‚ which women attained through the use of corsets and structured undergarments. The dresses were floor length and often designed with long trains
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Dana Wheeler‚ senior vice president of marketing for The Fashion Channel (TFC) must create a strategy which would help deal with the current marketing challenge. Wheeler’s major challenge is to choose an explicit target market in which her team can market towards in order to increase revenues for The Fashion Channel. The key Point’s of The Fashion Channel case include: 1. Build strong Target Market - In order for TFC to maintain and increase their advertising revenue model they must build
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Q: How can a Fashion Brand know what their customer’s tastes & lifestyles are going to be in the future? 1. In the far future: In the world we live today Fashion Brands can buy information’s about the upcoming trends. A well-known way of buying information is called “cool hunting” >> Companies that predict trends. Fashion Brands can buy the information for an expensive price. Advantages: Companies have travelled the world to go find the most innovative people. They have observed them closely
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2012 2nd International Conference on Social Science and Humanity IPEDR vol.31 (2012) © (2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global
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sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s store d. Copying
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