years the focus was shifted more towards brands and their equity in the business-to business (B2B) field. The main reason for shifting the focus to this area is that suppliers find themselves more and more in a commodity trap. To further explain branding the most important elements are; Brand Relevance Analysis‚ Brand Concept‚ Brand Placement‚ Brand Strategy. It is most important to check upfront how relevant a brand name is for the own business‚ that is why setting up and managing a brand is a costly
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Nonprofit versus For-Profit Healthcare and Organizations Abstract This paper explores articles and research conducted on nonprofit versus For-Profit Healthcare and Organizations. There are three types of entities that own hospitals‚ which are: nonprofit‚ for-profit‚ and government. However‚ it can’t be determined if they specialize in different medical services or how their service profits affect certain specializations. More than likely‚ the for-profits offer profitable medical services that
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Non-Profit vs. For-Profit The main difference between non-profit and for profit healthcare organizations are; Non-profit hospitals don’t need to pay property‚ sales or income taxes and receive grants from the government and through donations. They were designed to provide discounted fees for service or no fee to those in the surrounding communities with limited to no funds for healthcare‚ basically the poor or those who fall within the guidelines of those below poverty level. The tax exemptions
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GROSS NATIONAL HAPPINESS I will cover it under following heads: a) GNH gen b) Four Pillars c) GNH Index d) Conclusion GNH Gen: What is GNH? GNH stands for Gross national Happiness and it a devp apch that seeks to achieve harmonious balance between material well being and the spiritual‚ emotional and cultural needs of an indl and society. It is a devp philosophy propounded by the 4th King od Bhutan Jigme Singye Wangchuk. It is based on the belief that happiness can best be achieved through
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everyone with the same strategy. Meanwhile‚ Vodafone was making the most of its global brand value and its ZooZoo campaign‚ which was a runaway success. Airtel needed to change their branding strategy and decided to do away with the celebrity endorsements and launched what has probably been Airtel’s most successful branding campaign ever‚ the ‘Har Ek Friend Zaroori Hai’ or HFZ campaign (translated‚ it means “every friend is just as important”). The campaign started with a TVC but unlike the earlier ones
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brand-advertising The world nowadays have moved from an industrially driven economy in which firms rely on existing equipment towards a consumer based economy where more and more firms are focusing on its connection to consumers.In this hypercompetitive marketplace where goods or services alone are no longer enough to attract a new market or even to maintain existing markets or client.Only this goods or service that has emotional aspect can influence consumers’ ultimate choice and the price they
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Personal Branding Sub: - Elective Marketing (Brand Management) ____________________________________________________________ ____ Project Brief:- How to brand self. What is Self /Personal Branding IN today’s competitive world and in the era of one up-man ship it is extremely important that one should be aware to self and the strength he/she possess. Building and maintaining image of self is a very important aspect of a persona. We have seen and will continue see the disasters because of
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Branding We have mentioned brands periodically throughout this chapter. But what is a brand? A brand is a name‚ picture‚ design‚ or symbol‚ or combination of those items‚ used by a seller to identify its offerings and to differentiate them from competitors’ offerings. Branding is the set of activities designed to create a brand and position it in the minds of consumers. Did you know that The Beatles started a recording studio called Apple? When Apple Computer (the iPod company) was formed‚ Apple
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MGMT 312 Human Resources Management Term Project Recruiting Customer Hotline Operator for a 5-star resort hotel in Macao JOB ANALYSIS Collecting Job Analysis information: Interview The information use as job analysis about the job duties and requirement are collected through interview job incumbents and supervisors. As long as to learn and understand the practices in reality and necessary human traits to that particular position. To form a structured interview
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Title: Surrogate Branding as a tool to build Brand Equity Submitted to: Prof. Anushree Introduction: Brands perhaps are the most valuable assets an organization can have. Brands create an image for themselves through the constant attention and nurture given to them by the organization. Over a period of time some of the brands become the bread winners for the organizations. Any damage to the reputation of these brands can really change the scenario for the organization. Corporations spend huge
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