VORA AND COMPANY* Understand the Concept of Marketing Mix In December 1963‚ M.C. Vora‚ proprietor of Vora and Company manufacturers of Blossom Quick-Cooking Oats located at Lucknow‚ sought counsel from the Small Industries Service Institute at Lucknow regarding steps that might be taken to increase the sales of his company. The company had been organized in 1959‚ had started to sell its product nationally in 1961‚ but by December 1963 had failed to attain a profitable volume of sales. Mr
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RESEARCH TOPIC An In-depth-study of OTC medicine segment of Indian Pharmaceutical Industry with special emphasis on consumer behavior RESEARCH OBJECTIVES Macro objective To study the Indian Pharmaceutical Industry as a whole Micro objectives To understand the consumer’s attitude towards OTC products of the pharmaceutical industry To understand the healthcare products’ contribution and also its effects on pharmaceutical market To determine the extent to which the respondents prefer self-medication
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Sunflower Company : Adapting to Changing Market Conditions Problem : Looking ahead‚ there are 4 challanges for Sunflower Company ; Splitting the company up and / or selling a part of the company Retaining people Applying Information Technology Managing counrty or regional economic factors Timeline 1992-1994 : Start of the firm Firm started with 3 employees; founder‚ accountant‚ sales agent. There was high demand and low competition.In early 1990s it was diffucult to gt a loan from a bank‚ by 1994
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Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate
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3D Printing 3D printing is becoming a new way for manufacturing. As oppose to regular manufacturing (subtractive)‚ where the machine cut out pieces of a raw material in order to shape the material to its final shape‚ in an additive manufacturing the machine adds layer of material and creates the final model. Additive process has many advantages over the subtractive one. Creating a part with 3D printing is much cheaper‚ makes less waste‚ faster and the result is even more accurate1. The most revolutionized
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were many inventions of the Renaissance: telescope‚ compass‚ printing press‚ etc. But the most important technological advance of all was the development of printing‚ with movable metal type‚ about the mid-15th century in Germany. A German named Johannes Gutenberg invented the printing press in 1436. Printing press invention had a large impact on the value of the books‚ religion and reformation and education. Before the invention of printing press‚ multiple copies of a manuscript had to be made by hand
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hours. When comparing the screen press to the much newer Direct to Garment printing (DTG) the same advantages of order size‚ and disadvantages of color selection reappear. The DTG style is a much newer technique and because of this it is extremely expensive‚ the actual printer itself can cost from about ten-thousand to a few hundred-thousand dollars‚ not including addition ink and other supplies. While DTG printing is similar to the heat press it allows for even more unique‚ multi colored‚ and
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OFFSET PRINTING PRESSES Offset printing is called offset lithography. That printing process is typically used for commercial printing. It is a distinct process that is commonly used among commercial vendors that produce large orders of magazines‚ catalogs‚ posters‚ etc. It is also called offset printing for the way that the inks are used to print images and text to the substrate. The process starts by taking digital files and creating a special type of negative film. The negatives are used
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Case One : Packaging and the J.N.D. “Weber’s law has important applications in marketing. Manufacturers and marketers endeavor to determine the relevant JND for their products for two very different reasons: 1. so that negative changes (e.g. reductions in product size or quality‚ or increase in product price) are not discernible to the public (i.e. remain below JND) and 2. so that product improvements (e.g. improved or updated packaging‚ larger size or lower price) are very apparent to consumers
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The Consequences of the Printing Press In 1350 the renaissance had begun‚ it was the time to bring back and restore many things from the past. Many people from the renaissance time tried to make a living on their own by painting and writing books. Although it seemed very hard to spread their ideas around the world but until 1444 their worries began to shrink. A man from Germany named Johannes Gutenberg invented the printing press‚ which made possible for people to have copies of books and letters
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