Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
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[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
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Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of project work undertaken by me‚ Bhavan NIFTE School Of Business
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RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
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Contents S.NO Topic Page No. 1. Introduction 3 2. About the company 4 3. Distribution channel network of Parle 5 4. Parle distribution network logistics 7 5. Channel Members of the Parle Distribution Network 9 6. Distribution Channel And Parle 10 7. Suggestions 11 Introduction The bread and biscuits constitutes the largest segments of consumer foods in India. Both Biscuits and Bread are items of mass consumption in our Country. Almost 2 million tons of biscuits
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