July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential for efficient and effective marketing management. Customers may state their needs
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ABDM2073 – ORGANISATIONAL BEHAVIOUR ACADEMIC YEAR 2011/2012 (SEMESTER 3) PROGRAMME: 1DBU‚ 1DHR COURSE ASSESSMENT Coursework is divided into two separate components: (a) Written Team Assignment (60 marks) Students are expected to have a keen understanding of the role and importance of organisational behaviour to firms. A variety of case studies are provided to illustrate the various organisational behaviour concepts that students are required to analyse. (b) Presentation (40 marks)
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Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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to a huge extent since accumulating the positives of both large cities and rural areas makes these cities very effective and established. The second most common problem of migration is rise in unemployment in the large cities‚ which further leads to the increase in poor standard of living‚ and also poor hygienic conditions in the cities. Employment‚ by far‚ remains the biggest cause of migration for the people in rural areas (P.K. Singh‚ 2010). They create pressure on
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Americans and Hispanics from the ages of 16-24 who live in urban areas tend to commit more crimes rather than those ethnicity males in rural areas because of their lifestyle. Minorities who live in urban areas tend to follow what they see and believe that it is acceptable to hang out on the streets and commit robberies. They believe the deviant acts they commit are normal. Rural areas like Orange County‚ NY are filled with African American and Hispanics around the same age but there is less crime committed
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Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment includes many factors
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SWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty‚ health‚ fabric‚ snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown‚ environmental factors‚ etc which pose a threat to P and G’s progress. Internal
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Segments like ready-to-eat snacks‚ ready-to-eat juices‚ which are popular among teenagers‚ are seeing new entrants regularly. Parle Products Ltd‚ has made a quiet entry into the organised snacks market recently with its offerings Musst Sticks and Musst Chips. The company is known for its Parle biscuit brand. Speaking to Hindustan Times‚ Mayank Shah‚ group product manager of Parle Products said‚ "In the first year‚ we are looking at garnering a volume market share of 20 per cent in the branded snacks
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proposed initiatives for employment generation and rural prosperity. Implementation of these recommendations will be sufficient to generate 100 million additional employment and self-employment opportunities. While many formal studies have been prepared to assess the growth and employment potential in India’ formal private sector‚ less attention has been given to the conditions and strategies to promote rapid expansion and job creation in the rural and informal sectors. This report focuses on strategies
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Asian Productivity Organization‚ 2003. 2. Michael L George: Lean Six Sigma‚ McGraw Hill Publication. 3. Six Sigma for the Apparel Industry by Richard Atwell‚ Manager of Education and Engineering Textile Clothing Tech. Corp in Techexcange.com 4. Timothy G Clapp PhD‚ A Blanton Godfrey PhD‚ Dale Greeson‚ Roy H Johnson PhD‚ Coleman Rich and Cliff Seastrunk: Quality Initiatives Reshape the Textile Industry‚ Quality Digest. Note: For detailed version of this article please refer the print version of The Indian
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