AIR POLLUTION [pic] Introduction The earth’s atmosphere‚ at or near sea level‚ consists approximately of 78 percent nitrogen‚ 21 percent oxygen and 1 percent other gases. If it were possible to remain in this state‚ 100 percent clean air would result. However‚ many varied sources allow other gases and particulates to mix with the clean air‚ causing our atmosphere to become unclean or polluted. Some of these pollutants are visible while others are invisible‚ with each
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| | |SWOT ANALYSIS OF AIR INDIA[pic] | | | |Name: Y.SUMANTH
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Thai Air Asia Limited Section 1: Company Background In the past‚ domestic air routes were limited to only few players; such as Thai Airways‚ Bangkok Airways‚ Air Andaman‚ and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market‚ especially low cost airlines‚ which have already been widely and well accepted in scores of countries. In Southeast Asia‚ at that time‚ Air Asia Malaysia was considered
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large volume of start-up capital. The cost of setting up of offices‚ buying or leasing aircraft‚ hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus‚ the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways‚ Tiger Airways‚ and Air Philippines. Other than the passenger sales ticket‚ Airasia also include holiday packages which is affordable around Asia. Airasia
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SEGMENTATION – TARGETING – POSITIONING Fragmentation of mass markets segments Consumers: variety of needs & preferences Marketers: offer variety of choices via multitude of marketing offerings Marketing segmentation: Needs Action Linking market needs to an org’s marketing program Market needs Segmentation/Targeting MM A market segment: Group of consumers with homogenous profile & common needs will similarly respond to a marketing program Segmentation – targeting – positioning 1
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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THE NEW DEMOGRAPHIC MAP OF INDIA 1 UNDERSTANDING NEW SEC GROUPS 2 Understanding New SEC Groups New SEC Size % 0.5 1.8 3.0 4.0 5.1 7.0 7.2 11.4 15.1 19.5 15.8 9.6 Cum 0.5 2.3 5.4 9.4 14.5 21.4 28.7 40.1 55.1 74.6 90.4 100.0 Most Own / Use (60%+) About Half Use (30 – 60%) Internet‚ Microwave‚ Water purifier‚ Vacuum cleaner‚ Digital camera New Adoption (5 – 30%) A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3 AC‚ Car‚ Computer‚ DVD‚ Geyser‚ Dining table‚ MFD‚ basmati‚ Noodles
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Segmentation Analysis Literature Review To match the needs of costumers‚ consumers and producers‚ not only in case of private people but of businesses or companies‚ target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research‚ after which he segments the market‚ and then targets a single segment or series of segments‚ and finally positions within the segment(s). From these processes‚ I have chosen Segmentation Analysis as the topic of this essay
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El Paso‚ Air Quality: Pollution‚ History and Community By‚ Luz Medrano‚ Nylea Martinez. SCI/362 Instructor‚ Yussuf Farran In order to comprehend the definition on air quality one must first uncover the definition of air‚ as air is one of the biggest resources our planet has available we must study the conditions and impact that it has in our environment. Air is a precious resource that most take for granted‚ supplying us with oxygen; which is an essential for our bodies to live‚ without
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Air Mauritius Air Mauritius is the national airline of Mauritius‚ based in Port Louis - the capital of Mauritius. Its main base comprises of Sir Seewoosagur Ramgoolam International Airport (MRU)‚ Mauritius. The airline provides domestic as well as international services‚ operating as many 80 flights per week. The symbol of Air Mauritius is phaeton rubicola or Paille-en-Queue‚ a fish-eating tropical bird. The airline appeared on the Mauritius Stock Exchange list in 1995. It employs a staff of over
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