ESSAY The Licensing in Fashion Industries. 1.1 What is the meaning of licensing agreement? The verb to license is synonymous of give permission. A licensing agreement is an authorization to use licensed material granted by a party named: Licensor to another party called: Licensee. This is a contract between this two parties. The purpose of a licensing agreement is the authorized use of the licensor’s trademark‚ by the licensee‚ specified in the terms of the contract. We know two different
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ZARA: Fast Fashion The Spanish retail chain Zara has unique supply chain management practices that enable it to gain a competitive advantage over other fashion retailers in the industry. Zara’s rapid response time enables the firm to quickly respond to changing fashions while deliberately under producing products. This strategy‚ which is supported by competencies in logistic management‚ design and information systems‚ allows the company to maintain less inventory and higher profit margins and is
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Case Study: Zara-Fast Fashion Case Summary: Inditex is the parent company of six different apparel retailing chains that includes Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ Oysho‚ and‚ most importantly‚ Zara. Zara has historically been the most profitable of the chains‚ operating 282 stores in 32 countries at the end of 2001 (Ghemawat & Nueno‚ 2006). The other five chains that are operated by Inditex have not matched the growth capabilities or revenue of Zara. Zara’s apparel offers
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World Leading Fashion Brands Burberry‚ Louis Vuitton‚ Gucci‚ Prada‚ Calvin Klein‚ Christian Dior‚ Chloe‚ Emporio Armani‚ Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have experienced abundance in sales growth and margin profits within the last decades‚ but they almost shutter in between world financial crisis (2008 up to date). They even see themselves included in several financial products such mutual funds‚ ETFs or be part of financial Indices (Appendix
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Culture Studies for fashion 3.What is fashion’s role in the construction of social identities? Discuss with reference to specific examples. This essay discusses how fashion helps convey the social identity of the rich and wealthy. Status includes class‚ gender‚ and ages. Status is important in today’s society. As Coco Chanel said‚ ”women should dress as plainly as their maids” (Davis 1992:57). A person who is wealthy is a symbol of a person who is successful and of high income in the society
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France. Also thanks to the french designers during this era fashion magazines became a thing. The one lady establish Rococo fashions was Louis XV’s mistress Madame Pompadour. She had a passion for her pastel colors and the light. The happy style is how it came to be known as Rococo‚ and was how light stripes and floral patterns became a trend. Towards the end of the period‚ Marie Antoinette was one who became the leader of French fashion‚ as did her seamstress Rose Bertin. Extreme embellishment
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The Concept of Immigration: Just Move Geographically or More Than It? About 30 years ago from now‚ when my grandfather made a decision to migrate to France‚ due to some economic‚ sociocultural and domestic problems which he faced‚ this decision and its possible results seemed individualistic and unique to my grandfather at first glance. However‚ having such individualistic perspective on the concept of migration true or acceptable? In this case‚ when the concept of migration is analysed
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“Know first who you are; and then adorn yourself accordingly” ~Epictetus Fashion is as essential as personality. It is for everyone willing to dress in a way that reflects their essence; their own style. No matter what‚ always trying to feel comfortable and satisfied with the clothes they wear that will show who they truly are. Finding individuality is really about getting to know yourself. It is about being connected with the very essence of who you are and‚ most important‚ be confident about
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Dana Wheeler‚ senior vice president of marketing for The Fashion Channel (TFC) must create a strategy which would help deal with the current marketing challenge. Wheeler’s major challenge is to choose an explicit target market in which her team can market towards in order to increase revenues for The Fashion Channel. The key Point’s of The Fashion Channel case include: 1. Build strong Target Market - In order for TFC to maintain and increase their advertising revenue model they must build
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THE CONCEPT OF COMMUNITY IS PROBLEMATIC. COMMENT ON YOUTH‚ CULTURE AND POSTCODE RIVALRY IN INNER CITY LONDON Community has been described and interpreted in different ways. It has been explained by different people in their own understanding and views. The concept of community could be associated with the beliefs‚ culture and interests. In this essay‚ the concept of community‚ what it is and the different types of community will be discussed. Also‚ the association between community‚ youth and
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