Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but
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New Hire Orientation: A Case Study Lisa Layne Essentials of College Writing COMM/215 Oleah Morris January 28‚ 2013 New Hire Orientation: A Case Study Companies big and small develop programs that deal with recruitment and training of new hires. “A vital component of a firm’s human resource management is in its new hire orientation program” (Dunn & Jasinski‚ 2009‚ p. 115). The process must be organized and comprehensive. Providing a structured‚ and well thought out orientation‚ will prepare
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New Hire Orientation: A New Approach It is the first day of your new job. After arriving‚ suddenly you flashback to the last time you were in this situation. A dreadful feeling comes over as you recall how boring and useless that first week was. Five days of your life you will never get back. It was so awful; the thought of turning around and leaving crosses your mind. Is this job really worth it? Little do you know that this time it will be different because you are working for Peabody Energy
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Step 1 – External Orientation According to The European Direct Selling Association (seldia)‚ direct selling can be defined as followed: Direct selling is a method of marketing and retailing goods and services directly to the consumers‚ in their homes or in any other location away from permanent retail premises (seldia‚ http://www.seldia.eu/direct-selling/about). Many companies sell their products during a party. This form of direct selling is called: party plan. A hostess agrees asks the direct
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Affinity Orientation Discrimination Case Studies Imagine that you are a department manager and you find out that a man you work with has become a woman‚ or you find out a woman you work with enjoys the private company of woman‚ would these concepts cause you to discriminate against your employees in the workplace? Analysis of case studies‚ understanding applicable laws‚ and recommending clearly defined policies for the workplace will assist with understanding and preventing affinity orientation discrimination
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Orientation for New Students of LUT School of Business Please notice that there might be changes in the programme! Tuesday September 2 10.00 - 11.00 Welcome to LUT‚ Viipuri Hall 11.15 – 14.30 Info Sessions‚ rooms 1381 and 1383 (two parallel sessions) 14.30 – 15.30 Introduction to Finnish Culture‚ Viipuri Hall 15.30 – 17.00 Passwords & usernames for the LUT account from the Origo’s helpdesk (MSF‚ MIMM and MSM students)‚ guided by peer tutors 10.00 - 15.00 Welcome Fair‚ Main lobby‚ 3rd floor
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Chartered Institute of Marketing (CIM) The management process of anticipating‚ identifying and satisfying customer requirements profitably CIM refers to requirements CIM definition discusses anticipating/identifying needs. CIM presupposes that marketing is a process with a profit motive‚ although it does not explicitly state whether or not this is for financial profit‚ eg could be gain in society‚ as in the case of charity. The American Marketing Association (AMA) Marketing is the activity‚ set
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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3. Depreciation percentage=$1‚640‚200/$15‚411‚620 = 10.64% New Fixed Assets=$15‚411‚620 + $30‚000‚000 = $45‚411‚620 $45‚411‚620*.1064 = $4‚831‚796 new depreciation Pro forma Income Statement Sales ($36‚599‚300*1.12) $40‚991‚216 Cost of Goods Sold ($26‚669‚496*1.12) 29‚869‚836 Other Expenses ($4‚641‚000*1.12) 5‚197‚920 Depreciation 4‚831‚796 EBIT 1‚091‚664 Interest 573‚200 Taxable Income 518‚464 Taxes
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Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation‚ targeting
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