Today with sales of over Rs 2‚000 crore Wheel is ’Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe ‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. optimum supply chain and wide distribution reach together have delivered a winning proposition. What started as a test pilot for building a low cost mobile activation
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Mental Health Promotion Many people’s lives bring them to a place they never thought of being in. This is the case in the life of JE thus far. JE is a thirty year old‚ Caucasian male‚ who suffers from bi-polar disorder. JE has a hard time holding a job and has a long history of drug abuse and trouble with the law. His family life growing up was less than perfect living in a broken home mainly with an abusive‚ alcoholic father who was never satisfied with the accomplishments of his young
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Sales and planning operations Individual Contents Introduction....................................................................................................................................... 3 Introduction to the organization ..................................................................................................... 4 Task 2 ........................................................................................................................................... 4 2.1)
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Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
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Product: For most customers‚ a product is not only the product itself (the core)‚ but also the services and intangibles that surround it (the product surround). The surround includes: Before and after sales service. Delivery. Availability. Advice. Finance. Guarantees and warranties. Quality perceptions. Value perceptions. Reputation and brand name. Other user’s recommendations. Price: Pricing is important for several reasons: The price charged will determine margins and‚ in the end
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Running head: CULTURE AND HEALTH TRADITIONS Culture and Health Traditions Robyn Prather Grand Canyon University Family Centered Health Promotion NRS 429v Kathryn Kollowa February 04‚ 2012 Culture and Health Traditions Madeline Leininger is the nurse and anthropologist who first developed the theory of addressing the needs of the whole person within their culture‚ heritage and traditions. Her book‚ Transcultural Nursing: Concepts‚ Theories‚ and Practice (1978)‚ gave rise to an area
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decline in the performance of the brain and its abilities. This condition affects the individual’s memory‚ thinking‚ language‚ and understanding together with judgment abilities. Therefore this essay will be analysing concerns‚ targets and health promotion initiatives by the government regarding dementia. Dementia is a condition that raises public health concerns and the government is working hard to ensure that this condition is addressed with all available resources. According to the Department
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Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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Part A Task 1: Sales strategy 1.1 Ansoff’s strategic growth model • Marketing Penetration Refers to a growth strategy in which the business focuses on selling existing products into existing markets. • Market Development It is the growth strategy in which the business extends their existing products into new markets. • Product Development This growth strategy refers to business that develops new products for existing markets. • Diversification Refers to the growth strategy in which
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Cake Concept iv 1.1.3 Cupcake Promotion Objectives v 1.1.4 Mixing Advertising & Personal Selling vi 1.2 Customer Behavior & Personal Selling vii 1.2.1 Advantages of understanding customer behavior vii 1.3 Environment & Managerial Forces viii 1.3.1 Managerial Forces viii 1.3.2 Environmental Factors ix 1.4 Two Types of Personal Selling x 1.4.1 Professional Sales People x 1.4.2 Support Sales People x Task Two xi 2.1 Sales Process for Personal Selling xi
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